Modules / Lectures


Sl.No Chapter Name MP4 Download
1Lecture 01: Introduction to Product & Brand ManagementDownload
2Lecture 02 : Defining ProductDownload
3Lecture 03 : Terminologies Associated with Product - 1Download
4Lecture 04: Terminologies Associated with Product - 2Download
5Lecture 05 : Terminologies Associated with Product - 3Download
6Lecture 06: Terminologies Associated with Product - 4Download
7Lecture 07: Product Management & Concepts Associated with ProductDownload
8Lecture 08: Product ClassificationDownload
9Lecture 09: Product Differentiation and its Elements - 1Download
10Lecture 10: Product Differentiation and its Elements - 2Download
11Lecture 11: Product Positioning - 1Download
12Lecture 12: Product Positioning - 2Download
13Lecture 13: Product Life cycle -1Download
14Lecture 14: Product Life Cycle - 2Download
15Lecture 15: Product Life Cycle - 3Download
16Lecture 16: Saddle Effect & Relationship of Product with Marketing Mix ElementsDownload
17Lecture 17: Market and Product Planning- 1Download
18Lecture 18: Market and Product Planning- 2Download
19Lecture 19: Product Strategy and Decisions- 1Download
20Lecture 20: Product Strategy and Decisions- 2Download
21Lecture 21: Product DecisionsDownload
22Lecture 22: Product Portfolio ManagementDownload
23Lecture 23: Product Category ManagementDownload
24Lecture 24: Customer AnalysisDownload
25Lecture 25: Competitors AnalysisDownload
26Lecture 26: Product PricingDownload
27Lecture 27: Product Pricing and PackagingDownload
28Lecture 28: Product DistributionDownload
29Lecture 29: Design Thinking- 1Download
30Lecture 30: Design Thinking- 2Download
31Lecture 31: Design Thinking – 3Download
32Lecture 32: Product Innovation -1Download
33Lecture 33: Product Innovation – 2Download
34Lecture 34: New Product DevelopmentDownload
35Lecture 35: Reflexivity, Insight, and Value Co-CreationDownload
36Lecture 36: Brand ManagementDownload
37Lecture 37: Defining BrandDownload
38Lecture 38: Strategic Brand Management ProcessDownload
39Lecture 39: Brand PropositionDownload
40Lecture 40: Customer-based Brand Equity -1Download

Sl.No Chapter Name English
1Lecture 01: Introduction to Product & Brand ManagementPDF unavailable
2Lecture 02 : Defining ProductPDF unavailable
3Lecture 03 : Terminologies Associated with Product - 1PDF unavailable
4Lecture 04: Terminologies Associated with Product - 2PDF unavailable
5Lecture 05 : Terminologies Associated with Product - 3PDF unavailable
6Lecture 06: Terminologies Associated with Product - 4PDF unavailable
7Lecture 07: Product Management & Concepts Associated with ProductPDF unavailable
8Lecture 08: Product ClassificationPDF unavailable
9Lecture 09: Product Differentiation and its Elements - 1PDF unavailable
10Lecture 10: Product Differentiation and its Elements - 2PDF unavailable
11Lecture 11: Product Positioning - 1PDF unavailable
12Lecture 12: Product Positioning - 2PDF unavailable
13Lecture 13: Product Life cycle -1PDF unavailable
14Lecture 14: Product Life Cycle - 2PDF unavailable
15Lecture 15: Product Life Cycle - 3PDF unavailable
16Lecture 16: Saddle Effect & Relationship of Product with Marketing Mix ElementsPDF unavailable
17Lecture 17: Market and Product Planning- 1PDF unavailable
18Lecture 18: Market and Product Planning- 2PDF unavailable
19Lecture 19: Product Strategy and Decisions- 1PDF unavailable
20Lecture 20: Product Strategy and Decisions- 2PDF unavailable
21Lecture 21: Product DecisionsPDF unavailable
22Lecture 22: Product Portfolio ManagementPDF unavailable
23Lecture 23: Product Category ManagementPDF unavailable
24Lecture 24: Customer AnalysisPDF unavailable
25Lecture 25: Competitors AnalysisPDF unavailable
26Lecture 26: Product PricingPDF unavailable
27Lecture 27: Product Pricing and PackagingPDF unavailable
28Lecture 28: Product DistributionPDF unavailable
29Lecture 29: Design Thinking- 1PDF unavailable
30Lecture 30: Design Thinking- 2PDF unavailable
31Lecture 31: Design Thinking – 3PDF unavailable
32Lecture 32: Product Innovation -1PDF unavailable
33Lecture 33: Product Innovation – 2PDF unavailable
34Lecture 34: New Product DevelopmentPDF unavailable
35Lecture 35: Reflexivity, Insight, and Value Co-CreationPDF unavailable
36Lecture 36: Brand ManagementPDF unavailable
37Lecture 37: Defining BrandPDF unavailable
38Lecture 38: Strategic Brand Management ProcessPDF unavailable
39Lecture 39: Brand PropositionPDF unavailable
40Lecture 40: Customer-based Brand Equity -1PDF unavailable


Sl.No Language Book link
1EnglishNot Available
2BengaliNot Available
3GujaratiNot Available
4HindiNot Available
5KannadaNot Available
6MalayalamNot Available
7MarathiNot Available
8TamilNot Available
9TeluguNot Available