| Sl.No | Chapter Name | MP4 Download |
|---|---|---|
| 1 | Lecture 01 : Introduction to Integrated Marketing Communication (IMC) | Download |
| 2 | Lecture 02 : Defining Marketing Communication, Marketing, and IMC | Download |
| 3 | Lecture 03 : Relationship with Marketing and IMC | Download |
| 4 | Lecture 04 : Effective Marketing Communication | Download |
| 5 | Lecture 05 : Emerging trends in IMC | Download |
| 6 | Lecture 06 : Emerging Trends in IMC Part-II | Download |
| 7 | Lecture 07 : Design Thinking in IMC Part – I | Download |
| 8 | Lecture 08 : Design Thinking in IMC Part – II | Download |
| 9 | Lecture 9 : Effectiveness of Communication Part - I | Download |
| 10 | Lecture 10 : Effectiveness of Communication Part - II | Download |
| 11 | Lecture 11 : Communication Process & Reflexivity in IMC | Download |
| 12 | Lecture 12 : Role of Consumer Behaviour in IMC | Download |
| 13 | Lecture 13 : Consumer Decision Making Process PART 1 | Download |
| 14 | Lecture 14 : Consumer Decision Making Process PART 2 | Download |
| 15 | Lecture 15 Relationship Between Consumer Behaviour & IMC | Download |
| 16 | Lecture 16 : Role of Persuasion in IMC | Download |
| 17 | Lecture 17 : Objectives & Budgeting | Download |
| 18 | Lecture 18 : IMC as a Strategic Tool Part- I | Download |
| 19 | Lecture 19 : IMC as a Strategic Tool Part - II | Download |
| 20 | Lecture 20 : IMC & Branding | Download |
| 21 | Lecture 21 : History of Advertising | Download |
| 22 | Lecture 22 : History of Advertising – Indian Perspective | Download |
| 23 | Lecture 23 : Contribution of IMC in Brand Attitude | Download |
| 24 | Lecture 24 : Advertising Agencies | Download |
| 25 | Lecture 25 : Association of Research with IMC | Download |
| 26 | Lecture 26 : Advertising Research Methods | Download |
| 27 | Lecture 27 : IMC Planning Part - I | Download |
| 28 | Lecture 28 : IMC Planning Part - II | Download |
| 29 | Lecture 29 : IMC Planning Part - III | Download |
| 30 | Lecture 30 : Case Studies | Download |
| 31 | Lecture 31 : Advertising & Marketing Mix | Download |
| 32 | Lecture 32 : Advertising & Support Media | Download |
| 33 | Lecture 33 : Media Planning – Part I | Download |
| 34 | Lecture 34 : Media Planning – Part II | Download |
| 35 | Lecture 35 : Introduction to Creativity | Download |
| 36 | Lecture 36 : Creativity Elements – Part I | Download |
| 37 | Lecture 37 : Creativity Elements – Part II | Download |
| 38 | Lecture 38 : Creative Execution in Advertising – Part I | Download |
| 39 | Lecture 39 : Creative Execution in Advertising – Part II | Download |
| 40 | Lecture 40 : Creative Execution in Print Advertising | Download |
| 41 | Lecture 41 : Sales Promotion – Part I | Download |
| 42 | Lecture 42 : Sales Promotion – Part II | Download |
| 43 | Lecture 43 : Sales Promotion – Part III | Download |
| 44 | Lecture 44 : Personal Selling – Part I | Download |
| 45 | Lecture 45 : Personal Selling – Part II | Download |
| 46 | Lecture 46 : Direct Marketing – Part I | Download |
| 47 | Lecture 47 : Direct Marketing – Part II | Download |
| 48 | Lecture 48 : Cause-Related Marketing | Download |
| 49 | Lecture 49 : Public Relations | Download |
| 50 | Lecture 50 :Word-of-Mouth & Corporate Advertising | Download |
| 51 | Lecture 51: Digital Advertising | Download |
| 52 | Lecture 52 : Search Engine Optimization (SEO) | Download |
| 53 | Lecture 53 : Social Media Advertising Part I | Download |
| 54 | Lecture 54 : Social Media Advertising – Part II | Download |
| 55 | Lecture 55 : Social Media Advertising – Part III | Download |
| 56 | Lecture 56 : Content Marketing | Download |
| 57 | Lecture 57 : Ethics and Marketing Communications | Download |
| 58 | Lecture 58 : Measuring Effectiveness of IMC - Part I | Download |
| 59 | Lecture 59 : Measuring Effectiveness of IMC – Part II | Download |
| 60 | Lecture 60 : Conclusion | Download |
| Sl.No | Chapter Name | English |
|---|---|---|
| 1 | Lecture 01 : Introduction to Integrated Marketing Communication (IMC) | PDF unavailable |
| 2 | Lecture 02 : Defining Marketing Communication, Marketing, and IMC | PDF unavailable |
| 3 | Lecture 03 : Relationship with Marketing and IMC | PDF unavailable |
| 4 | Lecture 04 : Effective Marketing Communication | PDF unavailable |
| 5 | Lecture 05 : Emerging trends in IMC | PDF unavailable |
| 6 | Lecture 06 : Emerging Trends in IMC Part-II | PDF unavailable |
| 7 | Lecture 07 : Design Thinking in IMC Part – I | PDF unavailable |
| 8 | Lecture 08 : Design Thinking in IMC Part – II | PDF unavailable |
| 9 | Lecture 9 : Effectiveness of Communication Part - I | PDF unavailable |
| 10 | Lecture 10 : Effectiveness of Communication Part - II | PDF unavailable |
| 11 | Lecture 11 : Communication Process & Reflexivity in IMC | PDF unavailable |
| 12 | Lecture 12 : Role of Consumer Behaviour in IMC | PDF unavailable |
| 13 | Lecture 13 : Consumer Decision Making Process PART 1 | PDF unavailable |
| 14 | Lecture 14 : Consumer Decision Making Process PART 2 | PDF unavailable |
| 15 | Lecture 15 Relationship Between Consumer Behaviour & IMC | PDF unavailable |
| 16 | Lecture 16 : Role of Persuasion in IMC | PDF unavailable |
| 17 | Lecture 17 : Objectives & Budgeting | PDF unavailable |
| 18 | Lecture 18 : IMC as a Strategic Tool Part- I | PDF unavailable |
| 19 | Lecture 19 : IMC as a Strategic Tool Part - II | PDF unavailable |
| 20 | Lecture 20 : IMC & Branding | PDF unavailable |
| 21 | Lecture 21 : History of Advertising | PDF unavailable |
| 22 | Lecture 22 : History of Advertising – Indian Perspective | PDF unavailable |
| 23 | Lecture 23 : Contribution of IMC in Brand Attitude | PDF unavailable |
| 24 | Lecture 24 : Advertising Agencies | PDF unavailable |
| 25 | Lecture 25 : Association of Research with IMC | PDF unavailable |
| 26 | Lecture 26 : Advertising Research Methods | PDF unavailable |
| 27 | Lecture 27 : IMC Planning Part - I | PDF unavailable |
| 28 | Lecture 28 : IMC Planning Part - II | PDF unavailable |
| 29 | Lecture 29 : IMC Planning Part - III | PDF unavailable |
| 30 | Lecture 30 : Case Studies | PDF unavailable |
| 31 | Lecture 31 : Advertising & Marketing Mix | PDF unavailable |
| 32 | Lecture 32 : Advertising & Support Media | PDF unavailable |
| 33 | Lecture 33 : Media Planning – Part I | PDF unavailable |
| 34 | Lecture 34 : Media Planning – Part II | PDF unavailable |
| 35 | Lecture 35 : Introduction to Creativity | PDF unavailable |
| 36 | Lecture 36 : Creativity Elements – Part I | PDF unavailable |
| 37 | Lecture 37 : Creativity Elements – Part II | PDF unavailable |
| 38 | Lecture 38 : Creative Execution in Advertising – Part I | PDF unavailable |
| 39 | Lecture 39 : Creative Execution in Advertising – Part II | PDF unavailable |
| 40 | Lecture 40 : Creative Execution in Print Advertising | PDF unavailable |
| 41 | Lecture 41 : Sales Promotion – Part I | PDF unavailable |
| 42 | Lecture 42 : Sales Promotion – Part II | PDF unavailable |
| 43 | Lecture 43 : Sales Promotion – Part III | PDF unavailable |
| 44 | Lecture 44 : Personal Selling – Part I | PDF unavailable |
| 45 | Lecture 45 : Personal Selling – Part II | PDF unavailable |
| 46 | Lecture 46 : Direct Marketing – Part I | PDF unavailable |
| 47 | Lecture 47 : Direct Marketing – Part II | PDF unavailable |
| 48 | Lecture 48 : Cause-Related Marketing | PDF unavailable |
| 49 | Lecture 49 : Public Relations | PDF unavailable |
| 50 | Lecture 50 :Word-of-Mouth & Corporate Advertising | PDF unavailable |
| 51 | Lecture 51: Digital Advertising | PDF unavailable |
| 52 | Lecture 52 : Search Engine Optimization (SEO) | PDF unavailable |
| 53 | Lecture 53 : Social Media Advertising Part I | PDF unavailable |
| 54 | Lecture 54 : Social Media Advertising – Part II | PDF unavailable |
| 55 | Lecture 55 : Social Media Advertising – Part III | PDF unavailable |
| 56 | Lecture 56 : Content Marketing | PDF unavailable |
| 57 | Lecture 57 : Ethics and Marketing Communications | PDF unavailable |
| 58 | Lecture 58 : Measuring Effectiveness of IMC - Part I | PDF unavailable |
| 59 | Lecture 59 : Measuring Effectiveness of IMC – Part II | PDF unavailable |
| 60 | Lecture 60 : Conclusion | PDF unavailable |
| Sl.No | Language | Book link |
|---|---|---|
| 1 | English | Not Available |
| 2 | Bengali | Not Available |
| 3 | Gujarati | Not Available |
| 4 | Hindi | Not Available |
| 5 | Kannada | Not Available |
| 6 | Malayalam | Not Available |
| 7 | Marathi | Not Available |
| 8 | Tamil | Not Available |
| 9 | Telugu | Not Available |