Modules / Lectures
Module NameDownload

Sl.No Chapter Name English
1Lecture 01 : Introduction to Integrated Marketing Communication (IMC)PDF unavailable
2Lecture 02 : Defining Marketing Communication, Marketing, and IMCPDF unavailable
3Lecture 03 : Relationship with Marketing and IMCPDF unavailable
4Lecture 04 : Effective Marketing CommunicationPDF unavailable
5Lecture 05 : Emerging trends in IMCPDF unavailable
6Lecture 06 : Emerging Trends in IMC Part-IIPDF unavailable
7Lecture 07 : Design Thinking in IMC Part – IPDF unavailable
8Lecture 08 : Design Thinking in IMC Part – IIPDF unavailable
9Lecture 9 : Effectiveness of Communication Part - IPDF unavailable
10Lecture 10 : Effectiveness of Communication Part - IIPDF unavailable
11Lecture 11 : Communication Process & Reflexivity in IMCPDF unavailable
12Lecture 12 : Role of Consumer Behaviour in IMCPDF unavailable
13Lecture 13 : Consumer Decision Making Process PART 1PDF unavailable
14Lecture 14 : Consumer Decision Making Process PART 2PDF unavailable
15Lecture 15 Relationship Between Consumer Behaviour & IMCPDF unavailable
16Lecture 16 : Role of Persuasion in IMCPDF unavailable
17Lecture 17 : Objectives & BudgetingPDF unavailable
18Lecture 18 : IMC as a Strategic Tool Part- IPDF unavailable
19Lecture 19 : IMC as a Strategic Tool Part - IIPDF unavailable
20Lecture 20 : IMC & BrandingPDF unavailable
21Lecture 21 : History of AdvertisingPDF unavailable
22Lecture 22 : History of Advertising – Indian PerspectivePDF unavailable
23Lecture 23 : Contribution of IMC in Brand AttitudePDF unavailable
24Lecture 24 : Advertising AgenciesPDF unavailable
25Lecture 25 : Association of Research with IMCPDF unavailable
26Lecture 26 : Advertising Research MethodsPDF unavailable
27Lecture 27 : IMC Planning Part - IPDF unavailable
28Lecture 28 : IMC Planning Part - IIPDF unavailable
29Lecture 29 : IMC Planning Part - IIIPDF unavailable
30Lecture 30 : Case StudiesPDF unavailable
31Lecture 31 : Advertising & Marketing MixPDF unavailable
32Lecture 32 : Advertising & Support MediaPDF unavailable
33Lecture 33 : Media Planning – Part IPDF unavailable
34Lecture 34 : Media Planning – Part IIPDF unavailable
35Lecture 35 : Introduction to CreativityPDF unavailable
36Lecture 36 : Creativity Elements – Part IPDF unavailable
37Lecture 37 : Creativity Elements – Part IIPDF unavailable
38Lecture 38 : Creative Execution in Advertising – Part IPDF unavailable
39Lecture 39 : Creative Execution in Advertising – Part IIPDF unavailable
40Lecture 40 : Creative Execution in Print AdvertisingPDF unavailable
41Lecture 41 : Sales Promotion – Part IPDF unavailable
42Lecture 42 : Sales Promotion – Part IIPDF unavailable
43Lecture 43 : Sales Promotion – Part IIIPDF unavailable
44Lecture 44 : Personal Selling – Part IPDF unavailable
45Lecture 45 : Personal Selling – Part IIPDF unavailable
46Lecture 46 : Direct Marketing – Part IPDF unavailable
47Lecture 47 : Direct Marketing – Part IIPDF unavailable
48Lecture 48 : Cause-Related MarketingPDF unavailable
49Lecture 49 : Public RelationsPDF unavailable
50Lecture 50 :Word-of-Mouth & Corporate AdvertisingPDF unavailable
51Lecture 51: Digital AdvertisingPDF unavailable
52Lecture 52 : Search Engine Optimization (SEO)PDF unavailable
53Lecture 53 : Social Media Advertising Part IPDF unavailable
54Lecture 54 : Social Media Advertising – Part IIPDF unavailable
55Lecture 55 : Social Media Advertising – Part IIIPDF unavailable
56Lecture 56 : Content MarketingPDF unavailable
57Lecture 57 : Ethics and Marketing CommunicationsPDF unavailable
58Lecture 58 : Measuring Effectiveness of IMC - Part IPDF unavailable
59Lecture 59 : Measuring Effectiveness of IMC – Part IIPDF unavailable
60Lecture 60 : ConclusionPDF unavailable


Sl.No Language Book link
1EnglishNot Available
2BengaliNot Available
3GujaratiNot Available
4HindiNot Available
5KannadaNot Available
6MalayalamNot Available
7MarathiNot Available
8TamilNot Available
9TeluguNot Available