1 | Lecture 01 : Introduction to Integrated Marketing Communication (IMC) | PDF unavailable |
2 | Lecture 02 : Defining Marketing Communication, Marketing, and IMC | PDF unavailable |
3 | Lecture 03 : Relationship with Marketing and IMC | PDF unavailable |
4 | Lecture 04 : Effective Marketing Communication | PDF unavailable |
5 | Lecture 05 : Emerging trends in IMC | PDF unavailable |
6 | Lecture 06 : Emerging Trends in IMC Part-II | PDF unavailable |
7 | Lecture 07 : Design Thinking in IMC Part – I | PDF unavailable |
8 | Lecture 08 : Design Thinking in IMC Part – II | PDF unavailable |
9 | Lecture 9 : Effectiveness of Communication Part - I | PDF unavailable |
10 | Lecture 10 : Effectiveness of Communication Part - II | PDF unavailable |
11 | Lecture 11 : Communication Process & Reflexivity in IMC | PDF unavailable |
12 | Lecture 12 : Role of Consumer Behaviour in IMC | PDF unavailable |
13 | Lecture 13 : Consumer Decision Making Process PART 1 | PDF unavailable |
14 | Lecture 14 : Consumer Decision Making Process PART 2 | PDF unavailable |
15 | Lecture 15 Relationship Between Consumer Behaviour & IMC | PDF unavailable |
16 | Lecture 16 : Role of Persuasion in IMC | PDF unavailable |
17 | Lecture 17 : Objectives & Budgeting | PDF unavailable |
18 | Lecture 18 : IMC as a Strategic Tool Part- I | PDF unavailable |
19 | Lecture 19 : IMC as a Strategic Tool Part - II | PDF unavailable |
20 | Lecture 20 : IMC & Branding | PDF unavailable |
21 | Lecture 21 : History of Advertising | PDF unavailable |
22 | Lecture 22 : History of Advertising – Indian Perspective | PDF unavailable |
23 | Lecture 23 : Contribution of IMC in Brand Attitude | PDF unavailable |
24 | Lecture 24 : Advertising Agencies | PDF unavailable |
25 | Lecture 25 : Association of Research with IMC | PDF unavailable |
26 | Lecture 26 : Advertising Research Methods | PDF unavailable |
27 | Lecture 27 : IMC Planning Part - I | PDF unavailable |
28 | Lecture 28 : IMC Planning Part - II | PDF unavailable |
29 | Lecture 29 : IMC Planning Part - III | PDF unavailable |
30 | Lecture 30 : Case Studies | PDF unavailable |
31 | Lecture 31 : Advertising & Marketing Mix | PDF unavailable |
32 | Lecture 32 : Advertising & Support Media | PDF unavailable |
33 | Lecture 33 : Media Planning – Part I | PDF unavailable |
34 | Lecture 34 : Media Planning – Part II | PDF unavailable |
35 | Lecture 35 : Introduction to Creativity | PDF unavailable |
36 | Lecture 36 : Creativity Elements – Part I | PDF unavailable |
37 | Lecture 37 : Creativity Elements – Part II | PDF unavailable |
38 | Lecture 38 : Creative Execution in Advertising – Part I | PDF unavailable |
39 | Lecture 39 : Creative Execution in Advertising – Part II | PDF unavailable |
40 | Lecture 40 : Creative Execution in Print Advertising | PDF unavailable |
41 | Lecture 41 : Sales Promotion – Part I | PDF unavailable |
42 | Lecture 42 : Sales Promotion – Part II | PDF unavailable |
43 | Lecture 43 : Sales Promotion – Part III | PDF unavailable |
44 | Lecture 44 : Personal Selling – Part I | PDF unavailable |
45 | Lecture 45 : Personal Selling – Part II | PDF unavailable |
46 | Lecture 46 : Direct Marketing – Part I | PDF unavailable |
47 | Lecture 47 : Direct Marketing – Part II | PDF unavailable |
48 | Lecture 48 : Cause-Related Marketing | PDF unavailable |
49 | Lecture 49 : Public Relations | PDF unavailable |
50 | Lecture 50 :Word-of-Mouth & Corporate Advertising | PDF unavailable |
51 | Lecture 51: Digital Advertising | PDF unavailable |
52 | Lecture 52 : Search Engine Optimization (SEO) | PDF unavailable |
53 | Lecture 53 : Social Media Advertising Part I | PDF unavailable |
54 | Lecture 54 : Social Media Advertising – Part II | PDF unavailable |
55 | Lecture 55 : Social Media Advertising – Part III | PDF unavailable |
56 | Lecture 56 : Content Marketing | PDF unavailable |
57 | Lecture 57 : Ethics and Marketing Communications | PDF unavailable |
58 | Lecture 58 : Measuring Effectiveness of IMC - Part I | PDF unavailable |
59 | Lecture 59 : Measuring Effectiveness of IMC – Part II | PDF unavailable |
60 | Lecture 60 : Conclusion | PDF unavailable |