| Module Name | Download |
|---|---|
| noc20_mg07_assigment_1 | noc20_mg07_assigment_1 |
| noc20_mg07_assigment_2 | noc20_mg07_assigment_2 |
| noc20_mg07_assigment_3 | noc20_mg07_assigment_3 |
| noc20_mg07_assigment_4 | noc20_mg07_assigment_4 |
| noc20_mg07_assigment_5 | noc20_mg07_assigment_5 |
| noc20_mg07_assigment_6 | noc20_mg07_assigment_6 |
| noc20_mg07_assigment_7 | noc20_mg07_assigment_7 |
| noc20_mg07_assigment_8 | noc20_mg07_assigment_8 |
| Sl.No | Chapter Name | MP4 Download |
|---|---|---|
| 1 | New Perspectives on Marketing in the Service Economy Part 1 | Download |
| 2 | New Perspectives on Marketing in the Service Economy Part 2 | Download |
| 3 | New Perspectives on Marketing in the Service Economy Part 3 | Download |
| 4 | Consumer Behavior in the Service Context Part 1 | Download |
| 5 | Consumer Behavior in the Service Context Part 2 | Download |
| 6 | Consumer Behavior in the Service Context Part 3 | Download |
| 7 | Positioning Services in Competitive Markets Part 1 | Download |
| 8 | Positioning Services in Competitive Markets Part 2 | Download |
| 9 | Developing Service Products Part 1 | Download |
| 10 | Developing Service Products Part 2 | Download |
| 11 | Developing Service Products Part 3 | Download |
| 12 | Distributing Services through Physical and Electronic Channels Part 1 | Download |
| 13 | Distributing Services through Physical and Electronic Channels Part 2 | Download |
| 14 | Setting Prices and Implementing Revenue Management Part 1 | Download |
| 15 | Setting Prices and Implementing Revenue Management Part 2 | Download |
| 16 | Setting Prices and Implementing Revenue Management Part 3 | Download |
| 17 | Promoting Services and Educating Customers Part 1 | Download |
| 18 | Promoting Services and Educating Customers Part 2 | Download |
| 19 | Promoting Services and Educating Customers Part 3 | Download |
| 20 | Designing and Managing Service Processes Part 1 | Download |
| 21 | Designing and Managing Service Processes Part 2 | Download |
| 22 | Balancing Demand and Productive Capacity Part 1 | Download |
| 23 | Balancing Demand and Productive Capacity Part 2 | Download |
| 24 | Balancing Demand and Productive Capacity Part 3 | Download |
| 25 | Crafting Service Environment Part 1 | Download |
| 26 | Crafting Service Environment Part 2 | Download |
| 27 | Managing People for Service Advantage Part 1 | Download |
| 28 | Managing People for Service Advantage Part 2 | Download |
| 29 | Managing People for Service Advantage Part 3 | Download |
| 30 | Managing Relationships and Building Loyalty Part 1 | Download |
| 31 | Managing Relationships and Building Loyalty Part 2 | Download |
| 32 | Managing Relationships and Building Loyalty Part 3 | Download |
| 33 | Complaint Handling and Service Recovery Part 1 | Download |
| 34 | Complaint Handling and Service Recovery Part 2 | Download |
| 35 | Complaint Handling and Service Recovery Part 3 | Download |
| 36 | Improving Service Quality and Productivity Part 1 | Download |
| 37 | Improving Service Quality and Productivity Part 2 | Download |
| 38 | Improving Service Quality and Productivity Part 3 | Download |
| 39 | Striving for Service Leadership & Creating the Seamless Service Firms Part 1 | Download |
| 40 | Striving for Service Leadership & Creating the Seamless Service Firms Part 2 | Download |
| Sl.No | Chapter Name | English |
|---|---|---|
| 1 | New Perspectives on Marketing in the Service Economy Part 1 | Download Verified |
| 2 | New Perspectives on Marketing in the Service Economy Part 2 | Download Verified |
| 3 | New Perspectives on Marketing in the Service Economy Part 3 | Download Verified |
| 4 | Consumer Behavior in the Service Context Part 1 | Download Verified |
| 5 | Consumer Behavior in the Service Context Part 2 | Download Verified |
| 6 | Consumer Behavior in the Service Context Part 3 | Download Verified |
| 7 | Positioning Services in Competitive Markets Part 1 | Download Verified |
| 8 | Positioning Services in Competitive Markets Part 2 | Download Verified |
| 9 | Developing Service Products Part 1 | Download Verified |
| 10 | Developing Service Products Part 2 | Download Verified |
| 11 | Developing Service Products Part 3 | Download Verified |
| 12 | Distributing Services through Physical and Electronic Channels Part 1 | Download Verified |
| 13 | Distributing Services through Physical and Electronic Channels Part 2 | Download Verified |
| 14 | Setting Prices and Implementing Revenue Management Part 1 | Download Verified |
| 15 | Setting Prices and Implementing Revenue Management Part 2 | Download Verified |
| 16 | Setting Prices and Implementing Revenue Management Part 3 | Download Verified |
| 17 | Promoting Services and Educating Customers Part 1 | Download Verified |
| 18 | Promoting Services and Educating Customers Part 2 | Download Verified |
| 19 | Promoting Services and Educating Customers Part 3 | Download Verified |
| 20 | Designing and Managing Service Processes Part 1 | Download Verified |
| 21 | Designing and Managing Service Processes Part 2 | Download Verified |
| 22 | Balancing Demand and Productive Capacity Part 1 | Download Verified |
| 23 | Balancing Demand and Productive Capacity Part 2 | Download Verified |
| 24 | Balancing Demand and Productive Capacity Part 3 | Download Verified |
| 25 | Crafting Service Environment Part 1 | Download Verified |
| 26 | Crafting Service Environment Part 2 | Download Verified |
| 27 | Managing People for Service Advantage Part 1 | Download Verified |
| 28 | Managing People for Service Advantage Part 2 | Download Verified |
| 29 | Managing People for Service Advantage Part 3 | Download Verified |
| 30 | Managing Relationships and Building Loyalty Part 1 | Download Verified |
| 31 | Managing Relationships and Building Loyalty Part 2 | Download Verified |
| 32 | Managing Relationships and Building Loyalty Part 3 | Download Verified |
| 33 | Complaint Handling and Service Recovery Part 1 | Download Verified |
| 34 | Complaint Handling and Service Recovery Part 2 | Download Verified |
| 35 | Complaint Handling and Service Recovery Part 3 | Download Verified |
| 36 | Improving Service Quality and Productivity Part 1 | Download Verified |
| 37 | Improving Service Quality and Productivity Part 2 | Download Verified |
| 38 | Improving Service Quality and Productivity Part 3 | Download Verified |
| 39 | Striving for Service Leadership & Creating the Seamless Service Firms Part 1 | Download Verified |
| 40 | Striving for Service Leadership & Creating the Seamless Service Firms Part 2 | Download Verified |
| Sl.No | Language | Book link |
|---|---|---|
| 1 | English | Download |
| 2 | Bengali | Not Available |
| 3 | Gujarati | Not Available |
| 4 | Hindi | Not Available |
| 5 | Kannada | Not Available |
| 6 | Malayalam | Not Available |
| 7 | Marathi | Not Available |
| 8 | Tamil | Not Available |
| 9 | Telugu | Not Available |