| Sl.No | Chapter Name | MP4 Download |
|---|---|---|
| 1 | Introduction to Marketing Research | Download |
| 2 | Defining Research Problem | Download |
| 3 | Developing Research Approach & Developing Research Design: Non- Conclusive | Download |
| 4 | Research Design: Conclusive | Download |
| 5 | Qualitative Research: Nature and Approaches | Download |
| 6 | Qualitative Research: Depth Interview, Focus Group Discussion | Download |
| 7 | Projective Technique, Case Study | Download |
| 8 | Case Study, Descriptive Research Design & Research Errors | Download |
| 9 | Primary & Secondary Data, Research Error | Download |
| 10 | Measurement & Scaling: Comparative & Non-comparative Scaling | Download |
| 11 | Scale Development Process | Download |
| 12 | Questionnaire & Form Design | Download |
| 13 | Causal Research & Types | Download |
| 14 | Experimental Design & Sampling | Download |
| 15 | Sampling Design & Procedure | Download |
| 16 | Sampling & Sample Size Determination | Download |
| 17 | Hypothesis Development: Null & Alternate, Type I & Type II Errors | Download |
| 18 | Data Preparation | Download |
| 19 | Hypothesis Testing: T-Test, Z-Test | Download |
| 20 | T, Z & F Test | Download |
| 21 | Hypothesis Testing: Anova & Manova | Download |
| 22 | Cross Tabulation & Chi Square Test | Download |
| 23 | Correlation & Regression | Download |
| 24 | Regression | Download |
| 25 | Factor Analysis | Download |
| 26 | Factor Analysis. | Download |
| 27 | SEM & CFA-1 | Download |
| 28 | SEM & CFA-2 | Download |
| 29 | SEM & CFA-3 | Download |
| 30 | Cluster Analysis- I | Download |
| 31 | Cluster Analysis- II | Download |
| 32 | Discriminant Analysis | Download |
| 33 | Discriminant Analysis-1 | Download |
| 34 | Researching Rural Market | Download |
| 35 | International Marketing Research | Download |
| 36 | Ethics in Marketing Research | Download |
| 37 | Ethics in Marketing Research-1 | Download |
| 38 | Report Preparation & Presentation | Download |
| 39 | Multi Dimentional Scaling | Download |
| 40 | Conjoint Analysis | Download |
| Sl.No | Chapter Name | English |
|---|---|---|
| 1 | Introduction to Marketing Research | Download Verified |
| 2 | Defining Research Problem | Download Verified |
| 3 | Developing Research Approach & Developing Research Design: Non- Conclusive | Download Verified |
| 4 | Research Design: Conclusive | Download Verified |
| 5 | Qualitative Research: Nature and Approaches | Download Verified |
| 6 | Qualitative Research: Depth Interview, Focus Group Discussion | Download Verified |
| 7 | Projective Technique, Case Study | Download Verified |
| 8 | Case Study, Descriptive Research Design & Research Errors | Download Verified |
| 9 | Primary & Secondary Data, Research Error | Download Verified |
| 10 | Measurement & Scaling: Comparative & Non-comparative Scaling | Download Verified |
| 11 | Scale Development Process | Download Verified |
| 12 | Questionnaire & Form Design | Download Verified |
| 13 | Causal Research & Types | Download Verified |
| 14 | Experimental Design & Sampling | Download Verified |
| 15 | Sampling Design & Procedure | Download Verified |
| 16 | Sampling & Sample Size Determination | Download Verified |
| 17 | Hypothesis Development: Null & Alternate, Type I & Type II Errors | Download Verified |
| 18 | Data Preparation | Download Verified |
| 19 | Hypothesis Testing: T-Test, Z-Test | Download Verified |
| 20 | T, Z & F Test | Download Verified |
| 21 | Hypothesis Testing: Anova & Manova | Download Verified |
| 22 | Cross Tabulation & Chi Square Test | Download Verified |
| 23 | Correlation & Regression | Download Verified |
| 24 | Regression | Download Verified |
| 25 | Factor Analysis | Download Verified |
| 26 | Factor Analysis. | Download Verified |
| 27 | SEM & CFA-1 | Download Verified |
| 28 | SEM & CFA-2 | Download Verified |
| 29 | SEM & CFA-3 | Download Verified |
| 30 | Cluster Analysis- I | Download Verified |
| 31 | Cluster Analysis- II | Download Verified |
| 32 | Discriminant Analysis | Download Verified |
| 33 | Discriminant Analysis-1 | Download Verified |
| 34 | Researching Rural Market | Download Verified |
| 35 | International Marketing Research | Download Verified |
| 36 | Ethics in Marketing Research | Download Verified |
| 37 | Ethics in Marketing Research-1 | Download Verified |
| 38 | Report Preparation & Presentation | Download Verified |
| 39 | Multi Dimentional Scaling | Download Verified |
| 40 | Conjoint Analysis | Download Verified |
| Sl.No | Chapter Name | Hindi |
|---|---|---|
| 1 | Introduction to Marketing Research | Download |
| 2 | Defining Research Problem | Download |
| 3 | Developing Research Approach & Developing Research Design: Non- Conclusive | Download |
| 4 | Research Design: Conclusive | Download |
| 5 | Qualitative Research: Nature and Approaches | Download |
| 6 | Qualitative Research: Depth Interview, Focus Group Discussion | Download |
| 7 | Projective Technique, Case Study | Download |
| 8 | Case Study, Descriptive Research Design & Research Errors | Download |
| 9 | Primary & Secondary Data, Research Error | Download |
| 10 | Measurement & Scaling: Comparative & Non-comparative Scaling | Download |
| 11 | Scale Development Process | Download |
| 12 | Questionnaire & Form Design | Download |
| 13 | Causal Research & Types | Download |
| 14 | Experimental Design & Sampling | Download |
| 15 | Sampling Design & Procedure | Download |
| 16 | Sampling & Sample Size Determination | Download |
| 17 | Hypothesis Development: Null & Alternate, Type I & Type II Errors | Download |
| 18 | Data Preparation | Download |
| 19 | Hypothesis Testing: T-Test, Z-Test | Download |
| 20 | T, Z & F Test | Download |
| 21 | Hypothesis Testing: Anova & Manova | Download |
| 22 | Cross Tabulation & Chi Square Test | Download |
| 23 | Correlation & Regression | Download |
| 24 | Regression | Download |
| 25 | Factor Analysis | Download |
| 26 | Factor Analysis. | Download |
| 27 | SEM & CFA-1 | Download |
| 28 | SEM & CFA-2 | Download |
| 29 | SEM & CFA-3 | Download |
| 30 | Cluster Analysis- I | Download |
| 31 | Cluster Analysis- II | Download |
| 32 | Discriminant Analysis | Download |
| 33 | Discriminant Analysis-1 | Download |
| 34 | Researching Rural Market | Download |
| 35 | International Marketing Research | Download |
| 36 | Ethics in Marketing Research | Download |
| 37 | Ethics in Marketing Research-1 | Download |
| 38 | Report Preparation & Presentation | Download |
| 39 | Multi Dimentional Scaling | Download |
| 40 | Conjoint Analysis | Download |