Modules / Lectures

Sl.No Chapter Name English
1Lecture 1: Introduction to RetailingDownload
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2Lecture 2: Introduction to Retailing Part 2Download
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3Lecture 3: Introduction to Retailing Part 3Download
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4Lecture 4: Relationship Management in RetailingDownload
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5Lecture 5: Value-based RetailingDownload
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6Lecture 6: Retailing ServicesDownload
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7Lecture 7: Loyalty and Reward ProgramsDownload
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8Lecture 8: Strategic Planning in RetailingDownload
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9Lecture 9: Global RetailingDownload
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10Lecture 10: Retail Business Models by OwnershipDownload
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11Lecture 11: Franchising in RetailDownload
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12Lecture 12: Retail Institutions by Store - Based Strategy MixDownload
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13Lecture 13: Retail Institutions by Store - Based Strategy MixDownload
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14Lecture 14: Retail Institutions by Store - Based Strategy Mix (continued)Download
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15Lecture 15: Retail Institutions by Store - Based Strategy Mix (continued)Download
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16Lecture 16: Web, Non store-based and Other Forms of Nontraditional RetailingDownload
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17Lecture 17: Web, Non store-based and Other Forms of Nontraditional Retailing (continued)Download
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18Lecture 18: Identifying and Understanding the CustomersDownload
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19Lecture 19: Trading Area AnalysisDownload
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20Lecture 20: Trading Area Analysis (continued)Download
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21Lecture 21: Trading Area Analysis (continued)Download
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22Lecture 22: Site SelectionDownload
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23Lecture 23: Site ownership vs Site LeasingDownload
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24Lecture 24: Retail Supply Chain ManagementDownload
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25Lecture 25: Retail Supply Chain Management (continued)Download
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26Lecture 26: Retail OperationsManagementDownload
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27Lecture 27: Retail OperationsManagement - 2Download
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28Lecture 28: Retail OperationsManagement - 3Download
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29Lecture 29: Image in RetailDownload
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30Lecture 30: Pricing in RetailDownload
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31Lecture 31: Pricing in Retail (continued)Download
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32Lecture 32: Pricing in Retail (continued)Download
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33Lecture 33: Merchandising in RetailDownload
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34Lecture 34: Merchandising in Retail (continued)Download
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35Lecture 35: Category Management and Merchandise PlanningDownload
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36Lecture 36: Retail PromotionsDownload
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37Lecture 37: Retail Promotions: non-Ad PromotionsDownload
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38Lecture 38: OBHR Issues in Retail - 1Download
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39Lecture 39: HR Issues in RetailDownload
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40Lecture 40: Vendor NegotiationsDownload
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41Lecture 41: Special Merchandising Contexts-1Download
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42Lecture 42: Special Merchandising Contexts-2Download
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43Lecture 43: Store Layout in RetailDownload
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44Lecture 44: Retail Operations: Financial AspectsDownload
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45Lecture 45: Budgeting and CostingDownload
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46Lecture 46: Financial Merchandise ManagementDownload
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47Lecture 47: Merchandise Forecasting, Dollar ControlDownload
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Sl.No Language Book link
1EnglishNot Available
2BengaliNot Available
3GujaratiNot Available
4HindiNot Available
5KannadaNot Available
6MalayalamNot Available
7MarathiNot Available
8TamilNot Available
9TeluguNot Available