Modules / Lectures


Sl.No Chapter Name MP4 Download
1Lecture 1: Introduction to RetailingDownload
2Lecture 2: Introduction to Retailing Part 2Download
3Lecture 3: Introduction to Retailing Part 3Download
4Lecture 4: Relationship Management in RetailingDownload
5Lecture 5: Value-based RetailingDownload
6Lecture 6: Retailing ServicesDownload
7Lecture 7: Loyalty and Reward ProgramsDownload
8Lecture 8: Strategic Planning in RetailingDownload
9Lecture 9: Global RetailingDownload
10Lecture 10: Retail Business Models by OwnershipDownload
11Lecture 11: Franchising in RetailDownload
12Lecture 12: Retail Institutions by Store - Based Strategy MixDownload
13Lecture 13: Retail Institutions by Store - Based Strategy MixDownload
14Lecture 14: Retail Institutions by Store - Based Strategy Mix (continued)Download
15Lecture 15: Retail Institutions by Store - Based Strategy Mix (continued)Download
16Lecture 16: Web, Non store-based and Other Forms of Nontraditional RetailingDownload
17Lecture 17: Web, Non store-based and Other Forms of Nontraditional Retailing (continued)Download
18Lecture 18: Identifying and Understanding the CustomersDownload
19Lecture 19: Trading Area AnalysisDownload
20Lecture 20: Trading Area Analysis (continued)Download
21Lecture 21: Trading Area Analysis (continued)Download
22Lecture 22: Site SelectionDownload
23Lecture 23: Site ownership vs Site LeasingDownload
24Lecture 24: Retail Supply Chain ManagementDownload
25Lecture 25: Retail Supply Chain Management (continued)Download
26Lecture 26: Retail OperationsManagementDownload
27Lecture 27: Retail OperationsManagement - 2Download
28Lecture 28: Retail OperationsManagement - 3Download
29Lecture 29: Image in RetailDownload
30Lecture 30: Pricing in RetailDownload
31Lecture 31: Pricing in Retail (continued)Download
32Lecture 32: Pricing in Retail (continued)Download
33Lecture 33: Merchandising in RetailDownload
34Lecture 34: Merchandising in Retail (continued)Download
35Lecture 35: Category Management and Merchandise PlanningDownload
36Lecture 36: Retail PromotionsDownload
37Lecture 37: Retail Promotions: non-Ad PromotionsDownload
38Lecture 38: OBHR Issues in Retail - 1Download
39Lecture 39: HR Issues in RetailDownload
40Lecture 40: Vendor NegotiationsDownload
41Lecture 41: Special Merchandising Contexts-1Download
42Lecture 42: Special Merchandising Contexts-2Download
43Lecture 43: Store Layout in RetailDownload
44Lecture 44: Retail Operations: Financial AspectsDownload
45Lecture 45: Budgeting and CostingDownload
46Lecture 46: Financial Merchandise ManagementDownload
47Lecture 47: Merchandise Forecasting, Dollar ControlDownload

Sl.No Chapter Name English
1Lecture 1: Introduction to RetailingDownload
Verified
2Lecture 2: Introduction to Retailing Part 2Download
Verified
3Lecture 3: Introduction to Retailing Part 3Download
Verified
4Lecture 4: Relationship Management in RetailingDownload
Verified
5Lecture 5: Value-based RetailingDownload
Verified
6Lecture 6: Retailing ServicesDownload
Verified
7Lecture 7: Loyalty and Reward ProgramsDownload
Verified
8Lecture 8: Strategic Planning in RetailingPDF unavailable
9Lecture 9: Global RetailingPDF unavailable
10Lecture 10: Retail Business Models by OwnershipPDF unavailable
11Lecture 11: Franchising in RetailPDF unavailable
12Lecture 12: Retail Institutions by Store - Based Strategy MixPDF unavailable
13Lecture 13: Retail Institutions by Store - Based Strategy MixPDF unavailable
14Lecture 14: Retail Institutions by Store - Based Strategy Mix (continued)PDF unavailable
15Lecture 15: Retail Institutions by Store - Based Strategy Mix (continued)PDF unavailable
16Lecture 16: Web, Non store-based and Other Forms of Nontraditional RetailingPDF unavailable
17Lecture 17: Web, Non store-based and Other Forms of Nontraditional Retailing (continued)PDF unavailable
18Lecture 18: Identifying and Understanding the CustomersPDF unavailable
19Lecture 19: Trading Area AnalysisPDF unavailable
20Lecture 20: Trading Area Analysis (continued)PDF unavailable
21Lecture 21: Trading Area Analysis (continued)PDF unavailable
22Lecture 22: Site SelectionPDF unavailable
23Lecture 23: Site ownership vs Site LeasingPDF unavailable
24Lecture 24: Retail Supply Chain ManagementPDF unavailable
25Lecture 25: Retail Supply Chain Management (continued)PDF unavailable
26Lecture 26: Retail OperationsManagementPDF unavailable
27Lecture 27: Retail OperationsManagement - 2PDF unavailable
28Lecture 28: Retail OperationsManagement - 3PDF unavailable
29Lecture 29: Image in RetailPDF unavailable
30Lecture 30: Pricing in RetailPDF unavailable
31Lecture 31: Pricing in Retail (continued)PDF unavailable
32Lecture 32: Pricing in Retail (continued)PDF unavailable
33Lecture 33: Merchandising in RetailPDF unavailable
34Lecture 34: Merchandising in Retail (continued)PDF unavailable
35Lecture 35: Category Management and Merchandise PlanningPDF unavailable
36Lecture 36: Retail PromotionsPDF unavailable
37Lecture 37: Retail Promotions: non-Ad PromotionsPDF unavailable
38Lecture 38: OBHR Issues in Retail - 1PDF unavailable
39Lecture 39: HR Issues in RetailPDF unavailable
40Lecture 40: Vendor NegotiationsPDF unavailable
41Lecture 41: Special Merchandising Contexts-1PDF unavailable
42Lecture 42: Special Merchandising Contexts-2PDF unavailable
43Lecture 43: Store Layout in RetailPDF unavailable
44Lecture 44: Retail Operations: Financial AspectsPDF unavailable
45Lecture 45: Budgeting and CostingPDF unavailable
46Lecture 46: Financial Merchandise ManagementPDF unavailable
47Lecture 47: Merchandise Forecasting, Dollar ControlPDF unavailable


Sl.No Language Book link
1EnglishNot Available
2BengaliNot Available
3GujaratiNot Available
4HindiNot Available
5KannadaNot Available
6MalayalamNot Available
7MarathiNot Available
8TamilNot Available
9TeluguNot Available