Modules / Lectures
Module NameDownload

Sl.No Chapter Name English
1Lecture : 01 Introduction to International MarketingDownload
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2Lecture : 02 Introduction to International MarketingDownload
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3Lecture : 03 Introduction to International MarketingDownload
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4Lecture:04 Introduction to International MarketingDownload
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5Lecture05 : International Business, Entry Modes, and TheoriesDownload
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6Lecture 06 : International Business, Entry Modes, and TheoriesDownload
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7Lecture 07 : International Business, Entry Modes, and TheoriesDownload
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8Lecture08 : International Business, Entry Modes, and TheoriesDownload
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9Lecture 09 : International Business, Entry Modes, and TheoriesDownload
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10Lecture - 10 Hofstede' s Cultural Dimensions, Cross - cultural Sales NegotiationsDownload
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11Lecture 11 : Hofstede' s Cultural Dimensions, Cross- cultural Sales Negotiations (Contd)Download
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12Lecture 12 : Hofstede' s Cultural Dimensions, Cross- cultural Sales Negotiations (Contd)Download
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13Lecture 13 : Hofstede' s Cultural Dimensions, Cross- cultural Sales Negotiations (Contd)Download
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14Lecture 14 : Hofstede' s Cultural Dimensions, Cross- cultural Sales Negotiations (Contd)Download
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15Lecture - 15 Import Export ProceduresDownload
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16Lecture - 16 Import Export Procedures (Contd)Download
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17Lecture - 17 Import Export Procedures (Contd.)Download
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18Lecture - 18 Import Export Procedures (Contd.)Download
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19Lecture - 19 Import Export Procedures (Contd.)Download
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20Lecture - 20 Designing a Global Marketing ProgramDownload
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21Lecture - 21 Designing a Global Marketing Program (Contd.)Download
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22Lecture - 22 Designing a Global Marketing Program (Contd.)Download
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23Lecture - 23 Designing a Global Marketing Program (Contd)Download
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24Lecture - 24 Designing a Global Marketing Program (Contd.)Download
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25Lecture - 25 International Business Case AnalysisDownload
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26Lecture - 25 International Business Case AnalysisDownload
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27Lecture - 27 International Business Case Analysis (Contd.)Download
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28Lecture - 28 International Business Case Analysis (Contd)Download
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29Lecture - 28 International Business Case Analysis (Contd.)Download
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30Lecture 30 Learning Session by Practicing ManagerDownload
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31Lecture 31 "Learning session by Practicing Manager -Continued "Download
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32Lecture 32 Interaction with Practicing Manager–Question & Answer SessionDownload
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33Lecture 33 Learning Session by Practicing ManagerDownload
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34Lecture 34 "Learning Session by Practicing Manager followed by Conclusion session. "Download
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35Lecture 35 Interaction with Practicing ManagerDownload
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36Lecture 36 Interaction with Practicing Manager (Contd.)Download
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37Lecture 37 Interaction with Practicing Manager (Contd.)Download
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38Lecture 38 Interaction with Practicing Manager (Contd.)Download
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39Lecture 39 Concluding SessionDownload
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Sl.No Language Book link
1EnglishNot Available
2BengaliNot Available
3GujaratiNot Available
4HindiNot Available
5KannadaNot Available
6MalayalamNot Available
7MarathiNot Available
8TamilNot Available
9TeluguNot Available