| Module Name | Download | Description | Download Size |
|---|---|---|---|
| Introduction to the Study of Consumer Behaviour | Self Evaluation | Please see all questions attached with the last module. | 25 |
| Diffusion of Innovation | Self Evaluation | This is questionnaire that covers all the modules and could be attempted after listening to all the full course. | 11 |
| Diffusion of Innovation | Self Evaluation | This is questionnaire that covers all the modules and could be attempted after listening to all the full course. | 10 |
| Diffusion of Innovation | Self Evaluation | This is questionnaire that covers all the modules and could be attempted after listening to all the full course. | 51 |
| Diffusion of Innovation | Self Evaluation | This is questionnaire that covers all the modules and could be attempted after listening to all the full course. | 19 |
| Diffusion of Innovation | Self Evaluation | This is questionnaire that covers all the modules and could be attempted after listening to all the full course. | 26 |
| Diffusion of Innovation | Self Evaluation | This is questionnaire that covers all the modules and could be attempted after listening to all the full course. | 24 |
| Diffusion of Innovation | Self Evaluation | This is questionnaire that covers all the modules and could be attempted after listening to all the full course. | 390 |
| Diffusion of Innovation | Self Evaluation | This is questionnaire that covers all the modules and could be attempted after listening to all the full course. | 390 |
| Diffusion of Innovation | Self Evaluation | This is questionnaire that covers all the modules and could be attempted after listening to all the full course. | 390 |
| Diffusion of Innovation | Self Evaluation | This is questionnaire that covers all the modules and could be attempted after listening to all the full course. | 390 |
| Diffusion of Innovation | Self Evaluation | This is questionnaire that covers all the modules and could be attempted after listening to all the full course. | 390 |
| Diffusion of Innovation | Self Evaluation | This is questionnaire that covers all the modules and could be attempted after listening to all the full course. | 390 |
| Diffusion of Innovation | Self Evaluation | This is questionnaire that covers all the modules and could be attempted after listening to all the full course. | 390 |
| Diffusion of Innovation | Self Evaluation | This is questionnaire that covers all the modules and could be attempted after listening to all the full course. | 191 |
| Diffusion of Innovation | Self Evaluation | This is questionnaire that covers all the modules and could be attempted after listening to all the full course. | 191 |
| Diffusion of Innovation | Self Evaluation | This is questionnaire that covers all the modules and could be attempted after listening to all the full course. | 191 |
| Diffusion of Innovation | Self Evaluation | This is questionnaire that covers all the modules and could be attempted after listening to all the full course. | 191 |
| Diffusion of Innovation | Self Evaluation | This is questionnaire that covers all the modules and could be attempted after listening to all the full course. | 191 |
| Diffusion of Innovation | Self Evaluation | This is questionnaire that covers all the modules and could be attempted after listening to all the full course. | 191 |
| Diffusion of Innovation | Self Evaluation | This is questionnaire that covers all the modules and could be attempted after listening to all the full course. | 191 |
| Diffusion of Innovation | Self Evaluation | This is questionnaire that covers all the modules and could be attempted after listening to all the full course. | 191 |
| Diffusion of Innovation | Self Evaluation | This is questionnaire that covers all the modules and could be attempted after listening to all the full course. | 191 |
| Diffusion of Innovation | Self Evaluation | This is questionnaire that covers all the modules and could be attempted after listening to all the full course. | 46 |
| Sl.No | Chapter Name | English |
|---|---|---|
| 1 | Introduction to the Study of Consumer Behaviour | Download Verified |
| 2 | Introduction to the Study of Consumer Behaviour (Contd.) | Download Verified |
| 3 | Market Research and Consumer Behaviour | Download Verified |
| 4 | Market Research and Consumer Behaviour (Contd.) | Download Verified |
| 5 | Market Segmentation and Positioning | Download Verified |
| 6 | Market Segmentation and Positioning (Contd.) | Download Verified |
| 7 | The Consumer Decision Making Process | Download Verified |
| 8 | The Consumer Decision Making Process (Contd.) | Download Verified |
| 9 | Models of Consumers and Models of Consumer Behaviour | Download Verified |
| 10 | Models of Consumers and Models of Consumer Behaviour (Contd.) | Download Verified |
| 11 | Models of Consumers and Models of Consumer Behaviour (Contd. ) | Download Verified |
| 12 | Models of Consumers and Models of Consumer Behaviour ( Contd.) | Download Verified |
| 13 | Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement | Download Verified |
| 14 | Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd.) | Download Verified |
| 15 | Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. ) | Download Verified |
| 16 | Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement ( Contd.) | Download Verified |
| 17 | Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. ) | Download Verified |
| 18 | Consumer Learning | Download Verified |
| 19 | Consumer Learning (Contd.) | Download Verified |
| 20 | Consumer Learning (Contd. ) | Download Verified |
| 21 | Consumer Learning ( Contd. ) | Download Verified |
| 22 | Personality, Self Concept and Self Image | Download Verified |
| 23 | Personality, Self Concept and Self Image (Contd.) | Download Verified |
| 24 | Consumer Perception, Risk and Imagery | Download Verified |
| 25 | Consumer Perception, Risk and Imagery (Contd.) | Download Verified |
| 26 | Consumer Perception, Risk and Imagery (Contd. ) | Download Verified |
| 27 | Consumer Attitudes | Download Verified |
| 28 | Consumer Attitudes (Contd.) | Download Verified |
| 29 | Consumer Attitudes ( Contd.) | Download Verified |
| 30 | Consumer Communication | PDF unavailable |
| 31 | Consumer Communication (Contd.) | PDF unavailable |
| 32 | Consumer Groups and Reference Groups | PDF unavailable |
| 33 | Family and Family Life Cycle | PDF unavailable |
| 34 | Social Class and Mobility, Lifestyle Analysis | Download Verified |
| 35 | Culture, Sub-Culture and Cross-Culture | PDF unavailable |
| 36 | Culture, Sub-Culture and Cross-Culture (Contd.) | PDF unavailable |
| 37 | Interpersonal Communication and Influence | Download Verified |
| 38 | Opinion Leadership | Download Verified |
| 39 | Diffusion of Innovation | Download Verified |
| 40 | Diffusion of Innovation (Contd.) | Download Verified |
| Sl.No | Language | Book link |
|---|---|---|
| 1 | English | Not Available |
| 2 | Bengali | Not Available |
| 3 | Gujarati | Not Available |
| 4 | Hindi | Not Available |
| 5 | Kannada | Not Available |
| 6 | Malayalam | Not Available |
| 7 | Marathi | Not Available |
| 8 | Tamil | Not Available |
| 9 | Telugu | Not Available |