Modules / Lectures
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Lecture NoteDownload as zip file4.3M
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Module NameDownloadDescriptionDownload Size
Introduction To The Study Of Consumer BehaviorSelf EvaluationAfter reading module 1 see the self evaluation11
Introduction To The Study Of Consumer BehaviorSelf EvaluationAfter reading module 1 see the self evaluation10
Market Research and Consumer BehaviorSelf EvaluationAfter reading module 2 see the self evaluation51
Market Research and Consumer BehaviorSelf EvaluationAfter reading module 2 see the self evaluation19
Market Segmentation and PositioningSelf EvaluationAfter reading module 3 see the self evaluation26
The Consumer Decision Making ProcessSelf EvaluationAfter reading module 4 see the self evaluation24
Models Of ConsumersSelf EvaluationAfter reading module 5 see the self evaluation916
Psychological Influences on Consumer Decision MakingSelf EvaluationAfter reading module 6 see the self evaluation390
Consumers Needs & Motivation, Emotions and Mood, Consumer Involvement(6.1)Self EvaluationAfter reading module 6.1 see the self evaluation390
Consumers Learning (6.2)Self EvaluationAfter reading module 6.2 see the self evaluation390
Personality, Self Concept and Self Image (6.3)Self EvaluationAfter reading module 6.3 see the self evaluation390
Consumer Perception, Risk and Imagery(6.4)Self EvaluationAfter reading module 6.4 see the self evaluation390
Consumer Attitudes (6.5)Self EvaluationAfter reading module 6.5 see the self evaluation390
Consumer Communication(6.6)Self EvaluationAfter reading module 6.6 see the self evaluation390
Sociological Influences on Consumer Decision MakingSelf EvaluationAfter reading module 7 see the self evaluation191
Consumer Groups(7.1)Self EvaluationAfter reading module 7 see the self evaluation191
Consumer Reference Groups(7.2)Self EvaluationAfter reading module 7.2 see the self evaluation191
Family and Family Life Cycle(7.3)Self EvaluationAfter reading module 7.3 see the self evaluation191
Social Class and Mobility, Lifestyle Analysis(7.4)Self EvaluationAfter reading module 7.4 see the self evaluation191
Culture, Sub-Culture and Cross Culture(7.5)Self EvaluationAfter reading module 7.5 see the self evaluation191
Consumer Behaviour, Psychological influences, Sociological influences, Consumer Decision Making(7.6)Self EvaluationAfter reading module 7.6 see the self evaluation191
Opinion Leadership(7.7)Self EvaluationAfter reading module 7.7191
Diffusion Of InnovationSelf EvaluationAfter reading module 8 see the self evaluation46