Modules / Lectures


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Sl.No Chapter Name MP4 Download
1Brief Recap of Basic Concepts from Marketing Management 1Download
2Brief Recap of Basic Concepts from Marketing Management 1- IIDownload
3Product - An Important Component of the 4PDownload
4New Product DevelopmentDownload
5New Product Development - IIDownload
6Entreprenuerial MarketingDownload
7Screening New Product Ideas Download
8Diffusion of InnovationDownload
9Product Life Cycle and Introduction to StrategyDownload
10Strategy for New Product IntroductionDownload
11Strategy for New Product Introduction - IIDownload
12Marketing Strategies for Different Stages in PLCDownload
13Introduction to Brand, Branding and Brand EquityDownload
14Strategic Brand Management ProcessDownload
15Brand Building IDownload
16Brand Building IIDownload
17Secondary Associations of a Brand and Advantages of BrandDownload
18Measuring Brand Equity and other Brand Related ConstructsDownload
19Global Dimensions of BrandsDownload
20Brand Message and Advantage of BrandDownload
21Branding StrategiesDownload
22Branding Strategies IIDownload
23Strategic Brand ManagementDownload
24Creating a Powerful BrandDownload
25Introduction to PricingDownload
26Considerations for Setting the PriceDownload
27Determing the Demand and Cost EstimationDownload
28Cost Estimation and Break Even AnalysisDownload
29Different Methods of PricingDownload
30Different Methods of Pricing IIDownload
31Introduction to DistributionDownload
32Types of Channel and their DynamicsDownload
33Different Channel Options Download
34Integrated Marketing Channel Download
35Retailing and WholesalingDownload
36Retailing and Wholesaling IIDownload
37Retail Marketing ManagementDownload
38Choosing Retail Location and LayoutDownload
39Introduction to Integrated Marketing CommunicationsDownload
40Models of CommunicationDownload
41Designing and Implementing Marketing CommunicationDownload
42Digital Marketing CommunicationDownload
43Introduction to Services MarketingDownload
44Characteristics of Services Download
45Failure of Service and SolutionsDownload
46Service QualityDownload
47Recap of Important Concepts IDownload
48Recap of Important Concepts IIDownload

Sl.No Chapter Name English
1Brief Recap of Basic Concepts from Marketing Management 1Download
To be verified
2Brief Recap of Basic Concepts from Marketing Management 1- IIDownload
To be verified
3Product - An Important Component of the 4PDownload
To be verified
4New Product DevelopmentDownload
To be verified
5New Product Development - IIDownload
To be verified
6Entreprenuerial MarketingDownload
To be verified
7Screening New Product Ideas Download
To be verified
8Diffusion of InnovationDownload
To be verified
9Product Life Cycle and Introduction to StrategyDownload
To be verified
10Strategy for New Product IntroductionDownload
To be verified
11Strategy for New Product Introduction - IIDownload
To be verified
12Marketing Strategies for Different Stages in PLCDownload
To be verified
13Introduction to Brand, Branding and Brand EquityDownload
To be verified
14Strategic Brand Management ProcessDownload
To be verified
15Brand Building IDownload
To be verified
16Brand Building IIDownload
To be verified
17Secondary Associations of a Brand and Advantages of BrandDownload
To be verified
18Measuring Brand Equity and other Brand Related ConstructsDownload
To be verified
19Global Dimensions of BrandsDownload
To be verified
20Brand Message and Advantage of BrandDownload
To be verified
21Branding StrategiesDownload
To be verified
22Branding Strategies IIDownload
To be verified
23Strategic Brand ManagementDownload
To be verified
24Creating a Powerful BrandDownload
To be verified
25Introduction to PricingDownload
To be verified
26Considerations for Setting the PriceDownload
To be verified
27Determing the Demand and Cost EstimationDownload
To be verified
28Cost Estimation and Break Even AnalysisDownload
To be verified
29Different Methods of PricingDownload
To be verified
30Different Methods of Pricing IIDownload
To be verified
31Introduction to DistributionDownload
To be verified
32Types of Channel and their DynamicsDownload
To be verified
33Different Channel Options Download
To be verified
34Integrated Marketing Channel Download
To be verified
35Retailing and WholesalingDownload
To be verified
36Retailing and Wholesaling IIDownload
To be verified
37Retail Marketing ManagementDownload
To be verified
38Choosing Retail Location and LayoutDownload
To be verified
39Introduction to Integrated Marketing CommunicationsDownload
To be verified
40Models of CommunicationDownload
To be verified
41Designing and Implementing Marketing CommunicationDownload
To be verified
42Digital Marketing CommunicationDownload
To be verified
43Introduction to Services MarketingDownload
To be verified
44Characteristics of Services Download
To be verified
45Failure of Service and SolutionsDownload
To be verified
46Service QualityDownload
To be verified
47Recap of Important Concepts IDownload
To be verified
48Recap of Important Concepts IIDownload
To be verified


Sl.No Language Book link
1EnglishNot Available
2BengaliNot Available
3GujaratiNot Available
4HindiNot Available
5KannadaNot Available
6MalayalamNot Available
7MarathiNot Available
8TamilNot Available
9TeluguNot Available