Module Name | Download |
---|---|
noc19_mg28_Assignment1 | noc19_mg28_Assignment1 |
noc19_mg28_Assignment2 | noc19_mg28_Assignment2 |
noc19_mg28_Assignment3 | noc19_mg28_Assignment3 |
noc19_mg28_Assignment4 | noc19_mg28_Assignment4 |
noc19_mg28_Assignment5 | noc19_mg28_Assignment5 |
noc19_mg28_Assignment6 | noc19_mg28_Assignment6 |
noc19_mg28_Assignment7 | noc19_mg28_Assignment7 |
noc19_mg28_Assignment8 | noc19_mg28_Assignment8 |
noc19_mg28_Assignment9 | noc19_mg28_Assignment9 |
Sl.No | Chapter Name | MP4 Download |
---|---|---|
1 | Brief Recap of Basic Concepts from Marketing Management 1 | Download |
2 | Brief Recap of Basic Concepts from Marketing Management 1- II | Download |
3 | Product - An Important Component of the 4P | Download |
4 | New Product Development | Download |
5 | New Product Development - II | Download |
6 | Entreprenuerial Marketing | Download |
7 | Screening New Product Ideas | Download |
8 | Diffusion of Innovation | Download |
9 | Product Life Cycle and Introduction to Strategy | Download |
10 | Strategy for New Product Introduction | Download |
11 | Strategy for New Product Introduction - II | Download |
12 | Marketing Strategies for Different Stages in PLC | Download |
13 | Introduction to Brand, Branding and Brand Equity | Download |
14 | Strategic Brand Management Process | Download |
15 | Brand Building I | Download |
16 | Brand Building II | Download |
17 | Secondary Associations of a Brand and Advantages of Brand | Download |
18 | Measuring Brand Equity and other Brand Related Constructs | Download |
19 | Global Dimensions of Brands | Download |
20 | Brand Message and Advantage of Brand | Download |
21 | Branding Strategies | Download |
22 | Branding Strategies II | Download |
23 | Strategic Brand Management | Download |
24 | Creating a Powerful Brand | Download |
25 | Introduction to Pricing | Download |
26 | Considerations for Setting the Price | Download |
27 | Determing the Demand and Cost Estimation | Download |
28 | Cost Estimation and Break Even Analysis | Download |
29 | Different Methods of Pricing | Download |
30 | Different Methods of Pricing II | Download |
31 | Introduction to Distribution | Download |
32 | Types of Channel and their Dynamics | Download |
33 | Different Channel Options | Download |
34 | Integrated Marketing Channel | Download |
35 | Retailing and Wholesaling | Download |
36 | Retailing and Wholesaling II | Download |
37 | Retail Marketing Management | Download |
38 | Choosing Retail Location and Layout | Download |
39 | Introduction to Integrated Marketing Communications | Download |
40 | Models of Communication | Download |
41 | Designing and Implementing Marketing Communication | Download |
42 | Digital Marketing Communication | Download |
43 | Introduction to Services Marketing | Download |
44 | Characteristics of Services | Download |
45 | Failure of Service and Solutions | Download |
46 | Service Quality | Download |
47 | Recap of Important Concepts I | Download |
48 | Recap of Important Concepts II | Download |
Sl.No | Chapter Name | English |
---|---|---|
1 | Brief Recap of Basic Concepts from Marketing Management 1 | Download To be verified |
2 | Brief Recap of Basic Concepts from Marketing Management 1- II | Download To be verified |
3 | Product - An Important Component of the 4P | Download To be verified |
4 | New Product Development | Download To be verified |
5 | New Product Development - II | Download To be verified |
6 | Entreprenuerial Marketing | Download To be verified |
7 | Screening New Product Ideas | Download To be verified |
8 | Diffusion of Innovation | Download To be verified |
9 | Product Life Cycle and Introduction to Strategy | Download To be verified |
10 | Strategy for New Product Introduction | Download To be verified |
11 | Strategy for New Product Introduction - II | Download To be verified |
12 | Marketing Strategies for Different Stages in PLC | Download To be verified |
13 | Introduction to Brand, Branding and Brand Equity | Download To be verified |
14 | Strategic Brand Management Process | Download To be verified |
15 | Brand Building I | Download To be verified |
16 | Brand Building II | Download To be verified |
17 | Secondary Associations of a Brand and Advantages of Brand | Download To be verified |
18 | Measuring Brand Equity and other Brand Related Constructs | Download To be verified |
19 | Global Dimensions of Brands | Download To be verified |
20 | Brand Message and Advantage of Brand | Download To be verified |
21 | Branding Strategies | Download To be verified |
22 | Branding Strategies II | Download To be verified |
23 | Strategic Brand Management | Download To be verified |
24 | Creating a Powerful Brand | Download To be verified |
25 | Introduction to Pricing | Download To be verified |
26 | Considerations for Setting the Price | Download To be verified |
27 | Determing the Demand and Cost Estimation | Download To be verified |
28 | Cost Estimation and Break Even Analysis | Download To be verified |
29 | Different Methods of Pricing | Download To be verified |
30 | Different Methods of Pricing II | Download To be verified |
31 | Introduction to Distribution | Download To be verified |
32 | Types of Channel and their Dynamics | Download To be verified |
33 | Different Channel Options | Download To be verified |
34 | Integrated Marketing Channel | Download To be verified |
35 | Retailing and Wholesaling | Download To be verified |
36 | Retailing and Wholesaling II | Download To be verified |
37 | Retail Marketing Management | Download To be verified |
38 | Choosing Retail Location and Layout | Download To be verified |
39 | Introduction to Integrated Marketing Communications | Download To be verified |
40 | Models of Communication | Download To be verified |
41 | Designing and Implementing Marketing Communication | Download To be verified |
42 | Digital Marketing Communication | Download To be verified |
43 | Introduction to Services Marketing | Download To be verified |
44 | Characteristics of Services | Download To be verified |
45 | Failure of Service and Solutions | Download To be verified |
46 | Service Quality | Download To be verified |
47 | Recap of Important Concepts I | Download To be verified |
48 | Recap of Important Concepts II | Download To be verified |
Sl.No | Language | Book link |
---|---|---|
1 | English | Not Available |
2 | Bengali | Not Available |
3 | Gujarati | Not Available |
4 | Hindi | Not Available |
5 | Kannada | Not Available |
6 | Malayalam | Not Available |
7 | Marathi | Not Available |
8 | Tamil | Not Available |
9 | Telugu | Not Available |