| Module Name | Download |
|---|---|
| noc19_mg28_Assignment1 | noc19_mg28_Assignment1 |
| noc19_mg28_Assignment2 | noc19_mg28_Assignment2 |
| noc19_mg28_Assignment3 | noc19_mg28_Assignment3 |
| noc19_mg28_Assignment4 | noc19_mg28_Assignment4 |
| noc19_mg28_Assignment5 | noc19_mg28_Assignment5 |
| noc19_mg28_Assignment6 | noc19_mg28_Assignment6 |
| noc19_mg28_Assignment7 | noc19_mg28_Assignment7 |
| noc19_mg28_Assignment8 | noc19_mg28_Assignment8 |
| noc19_mg28_Assignment9 | noc19_mg28_Assignment9 |
| Sl.No | Chapter Name | MP4 Download |
|---|---|---|
| 1 | Brief Recap of Basic Concepts from Marketing Management 1 | Download |
| 2 | Brief Recap of Basic Concepts from Marketing Management 1- II | Download |
| 3 | Product - An Important Component of the 4P | Download |
| 4 | New Product Development | Download |
| 5 | New Product Development - II | Download |
| 6 | Entreprenuerial Marketing | Download |
| 7 | Screening New Product Ideas | Download |
| 8 | Diffusion of Innovation | Download |
| 9 | Product Life Cycle and Introduction to Strategy | Download |
| 10 | Strategy for New Product Introduction | Download |
| 11 | Strategy for New Product Introduction - II | Download |
| 12 | Marketing Strategies for Different Stages in PLC | Download |
| 13 | Introduction to Brand, Branding and Brand Equity | Download |
| 14 | Strategic Brand Management Process | Download |
| 15 | Brand Building I | Download |
| 16 | Brand Building II | Download |
| 17 | Secondary Associations of a Brand and Advantages of Brand | Download |
| 18 | Measuring Brand Equity and other Brand Related Constructs | Download |
| 19 | Global Dimensions of Brands | Download |
| 20 | Brand Message and Advantage of Brand | Download |
| 21 | Branding Strategies | Download |
| 22 | Branding Strategies II | Download |
| 23 | Strategic Brand Management | Download |
| 24 | Creating a Powerful Brand | Download |
| 25 | Introduction to Pricing | Download |
| 26 | Considerations for Setting the Price | Download |
| 27 | Determing the Demand and Cost Estimation | Download |
| 28 | Cost Estimation and Break Even Analysis | Download |
| 29 | Different Methods of Pricing | Download |
| 30 | Different Methods of Pricing II | Download |
| 31 | Introduction to Distribution | Download |
| 32 | Types of Channel and their Dynamics | Download |
| 33 | Different Channel Options | Download |
| 34 | Integrated Marketing Channel | Download |
| 35 | Retailing and Wholesaling | Download |
| 36 | Retailing and Wholesaling II | Download |
| 37 | Retail Marketing Management | Download |
| 38 | Choosing Retail Location and Layout | Download |
| 39 | Introduction to Integrated Marketing Communications | Download |
| 40 | Models of Communication | Download |
| 41 | Designing and Implementing Marketing Communication | Download |
| 42 | Digital Marketing Communication | Download |
| 43 | Introduction to Services Marketing | Download |
| 44 | Characteristics of Services | Download |
| 45 | Failure of Service and Solutions | Download |
| 46 | Service Quality | Download |
| 47 | Recap of Important Concepts I | Download |
| 48 | Recap of Important Concepts II | Download |
| Sl.No | Chapter Name | English |
|---|---|---|
| 1 | Brief Recap of Basic Concepts from Marketing Management 1 | Download To be verified |
| 2 | Brief Recap of Basic Concepts from Marketing Management 1- II | Download To be verified |
| 3 | Product - An Important Component of the 4P | Download To be verified |
| 4 | New Product Development | Download To be verified |
| 5 | New Product Development - II | Download To be verified |
| 6 | Entreprenuerial Marketing | Download To be verified |
| 7 | Screening New Product Ideas | Download To be verified |
| 8 | Diffusion of Innovation | Download To be verified |
| 9 | Product Life Cycle and Introduction to Strategy | Download To be verified |
| 10 | Strategy for New Product Introduction | Download To be verified |
| 11 | Strategy for New Product Introduction - II | Download To be verified |
| 12 | Marketing Strategies for Different Stages in PLC | Download To be verified |
| 13 | Introduction to Brand, Branding and Brand Equity | Download To be verified |
| 14 | Strategic Brand Management Process | Download To be verified |
| 15 | Brand Building I | Download To be verified |
| 16 | Brand Building II | Download To be verified |
| 17 | Secondary Associations of a Brand and Advantages of Brand | Download To be verified |
| 18 | Measuring Brand Equity and other Brand Related Constructs | Download To be verified |
| 19 | Global Dimensions of Brands | Download To be verified |
| 20 | Brand Message and Advantage of Brand | Download To be verified |
| 21 | Branding Strategies | Download To be verified |
| 22 | Branding Strategies II | Download To be verified |
| 23 | Strategic Brand Management | Download To be verified |
| 24 | Creating a Powerful Brand | Download To be verified |
| 25 | Introduction to Pricing | Download To be verified |
| 26 | Considerations for Setting the Price | Download To be verified |
| 27 | Determing the Demand and Cost Estimation | Download To be verified |
| 28 | Cost Estimation and Break Even Analysis | Download To be verified |
| 29 | Different Methods of Pricing | Download To be verified |
| 30 | Different Methods of Pricing II | Download To be verified |
| 31 | Introduction to Distribution | Download To be verified |
| 32 | Types of Channel and their Dynamics | Download To be verified |
| 33 | Different Channel Options | Download To be verified |
| 34 | Integrated Marketing Channel | Download To be verified |
| 35 | Retailing and Wholesaling | Download To be verified |
| 36 | Retailing and Wholesaling II | Download To be verified |
| 37 | Retail Marketing Management | Download To be verified |
| 38 | Choosing Retail Location and Layout | Download To be verified |
| 39 | Introduction to Integrated Marketing Communications | Download To be verified |
| 40 | Models of Communication | Download To be verified |
| 41 | Designing and Implementing Marketing Communication | Download To be verified |
| 42 | Digital Marketing Communication | Download To be verified |
| 43 | Introduction to Services Marketing | Download To be verified |
| 44 | Characteristics of Services | Download To be verified |
| 45 | Failure of Service and Solutions | Download To be verified |
| 46 | Service Quality | Download To be verified |
| 47 | Recap of Important Concepts I | Download To be verified |
| 48 | Recap of Important Concepts II | Download To be verified |
| Sl.No | Language | Book link |
|---|---|---|
| 1 | English | Not Available |
| 2 | Bengali | Not Available |
| 3 | Gujarati | Not Available |
| 4 | Hindi | Not Available |
| 5 | Kannada | Not Available |
| 6 | Malayalam | Not Available |
| 7 | Marathi | Not Available |
| 8 | Tamil | Not Available |
| 9 | Telugu | Not Available |