Lecture 40: "Non-functional Elements Understanding Emotions"
Visceral reaction towards designs
The human preference for faces and bodies that are symmetrical presumably reflects selection of the fittest; non-symmetrical bodies probably are the result of some deficiency in the genes or the maturation process. The following examples (plate 4) show the symmetry and non-symmetric features that may cause Visceral Reactions.
Plate 4 At the visceral level, physical features- look, feel, and sound, dominate
