Affect and Cognition

Much of human behavior is subconscious, beneath conscious awareness.
Eye sees while brain perceives
Consciousness comes late, both in evolution and also in the way the brain processes information; many judgments have already been determined before they reach consciousness.

Perception follows- description (eye sees), analysis, interpretation and finally ready to pass judgment. The entire process goes through a complex process that affects our emotion.

Emotion is the conscious experience of affect, complete with attribution of its cause and identification of its object. Sometime it is difficult to explain certain emotional affect immediately. Breaking the ceramics Windmill model that goes to my experience of visiting The Netherlands emotionally affected me. Thus, ‘cognition’ and ‘affect’ are intermingled, some time emotions and affective states are driven by cognition, while affect often impacts cognition.

Emotions and Behavior

The emotional system is strongly coupled with behavior. It helps to preparing the body to respond appropriately in a given situation. For example, the moment one enters to a restaurant the emotional aspect prepares one for the food and accordingly the chemical components of the human body begins reacting unknowingly. Thus, pleasant tastes and smells cause one to salivate, to inhale and ingest. An unexpected bad taste may disagree and cause the mouth to react emotionally, food to throw out, and accordingly the body would react physiologically by contracting muscles.

It is found that color in food has direct relationship with taste. Research suggests that certain colors do evoke physical responses. Red, for instance, is a very stimulating color and has been shown to produce increased heart and respiratory rates. On the other hand, the color blue has a relaxing effect on the nervous system, and some studies have shown that it increases productivity when used as a background color.