Module 13: "Color and Society"
  Lecture 36: "Single Color Meaning"
 

 

Color in Politics

The association between political parties and colours isn’t a new connection but it is often taken for granted. In the UK for example the following pairings exist:

Labour – Red
Conservative – Blue
Liberal Democrats – Yellow
The Green Party – Green

If a colour is representative of a political party then the values and behaviours that the party is known for can be suggested through the use of this colour.
Red is often linked to socialism and communism
White has links to pacifism and the surrender flag. In India white symbolizes ‘peace’ and compassion.
In contrast to this, black is a colour that is used in conjunction with anarchism.

Color Symbolism in Religion

As with politics, colours are representative of certain religions. So as not to unintentionally offend anyone through your designs, some examples of these colour/religion associations are:

  • Green is considered to be the holy colour of Islam
  • Judaism is represented by the colour yellow
  • In Hinduism, many gods have blue skin (Krishna)
  • White is linked to peace across many religions
Islamic (Green)  Buddhism (Orange/ Saffron)

Christianity (Green & Red) 

Judaism (Blue & White)


Hinduism (Red/ Orange/ Yellow)

Again this may only be necessary information if you are designing a site that has specific links to religion but it also emphasises that a thorough knowledge of your audience is a fundamental part of the design process.