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Color and Culture
Color experience is a very subjective thing. It may vary a great between two cultures and individuals. The interpretation may be very different between individuals. Although we may not all see a color the same, within our cultural group the emotional response to the color is surprisingly common. Within the same cultural tapestry one color may mean differently. While there are still commonalities in the meanings of colors around the world, it may also differ greatly between cultures. Therefore, it is quite challenging to understand the meaning of color and its relationship with cultures.
The Symbolism of Color
Through generations in human civilization, color has displayed its especial significance based on tradition, culture, geographical conditions, and social evolution. Color have played prominent role in human civilization. The recognition, prestige, heritage, manifestation, etc. are directly linked to the choice of color by any society.
(Ref. http://www.informationisbeautiful.net/visualizations/colours-in-cultures/ dated March 6th 2012)
Symbolism of Color is directly related to art and society. Anthropologists have shown great interest in studying societal relevance through color. In order to understand the meaning of color in societies Color Psychologists have tried to understand its non-verbal power of communication. Scholars have found that the power of communication hidden in color is tremendously dynamic.
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