Module 12: "Color Communication"
  Lecture 31: "Color Communication"
 

 

Color Reaction- Most people react to color in approximately the same way:

RED excites / stimulates/passion/ action, confidence, courage, vitality

ORANGE   activates/ pessimism/ sacrifice


YELLOW   cheers (it stimulates intellect usage in libraries, classrooms)/optimistic/ cheerful


GREEN   refreshes / retiring / balance/ growth/ self-reliance/

INDIGO BLUE intuition/ idealism /ritualistic/ addictive

BLUE cools and subdues / relaxing/ trust and peace/ loyalty and integrity/ conservatism and frigidity


PURPLE imaginative/ creative/ individual/ immature and impractical/ depressing


MAGENTA stimulates/ universal harmony/ emotional balance/ spiritual/ practical/ encouraging common sense/ balanced outlook – life


BROWN serious/ down-to-earth/ security/ protection/ material wealth


GRAY / WHITE  neutralizing/ compromise

BLACK scary/ evil/ frightful/ fearful/ bad luck/ funeral color/ sadness/  mourning/unlucky