Psychological Properties of Colours

There are four psychological primary colours - red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three.

Plate4 Symbolism of Color

The golden yellow symbol of ‘M’ shaped French-fry (Plate4) on a red background automatically communicates to the urban young kids of a brand that closely relates to their taste. The color of yellow and red has natural meaning to the young people. The symbol does not have to write or express through wordy versions. The color and the visual representation communicates and serves the purpose.

“Psychologists have understood that colors have deep subliminal meanings that affect our thinking and rational. They have symbolic meaning that changes amongst different cultures and countries.  We are faced with color choices all the time. The first crucial decision of the day usually comes in the morning when deciding what to wear. Often times we will choose our clothes based on the color of the mood we are feeling or wish to portray that day. Color research and planning is a vital part of the design process. Before you even begin a design you must choose the appropriate colors that are effective in re enforcing the brand, message and overall tone.” (Ref. http://www.digitalskratch.com/color-psychology.php ; June 8, 2012)

Prof. Kate Smith, CMG, CfYH has written on “India-- A Country of Symbolic Colors” and explained in length the effect of color in Indian society through ages.