Emotional reactions associated with color are spontaneous. The reaction, often due to the perception of a color rather than to the color itself, may be positive or negative. While examining the scientific nature of color and the aesthetic considerations of color harmony, we have seen that perception plays a large part in the effective use of color. Beyond the mechanics of perception and the recognition of balanced color palettes lies the intangible, visceral reaction that humans have to color. Colors evoke strong physiological and emotional responses both in positive and negative ways. When you develop your color palette, make sure that the colors you select elicit the appropriate response.
Plates.2 Santiniketan Ashram, West Bengal, India
The contrast of color in light and shade creates an emotional impact through its interaction. The mystic quality of the environment has tremendous impact on the viewers and the people who participate in the process.
Plates3 Light Effect Color, Light & Shade Effect in open Space
Product or any experience should not be judged in isolation. Colors are experience in association with other products and environment. The significance of color is realized only if it is experienced through various other factors around not in isolation.
