Effect of Color in Food & Beverage

Plate1 Deep-pink Strawberry

Introduction

The delicacy of ethnic food is appreciated around the world. And the color of food is an integral part of every culture and enjoyment of life. Nobody can deny the taste of the deep-pink strawberry on ice-cream in a hot summer day or mouth-watering sweets during the Diwali or Durga Puja festivals.

Even early civilizations such as the Romans recognized that people "eat with their eyes" as well as their palates. Indian subcontinent has long tradition of rich spices in various food preparations. The aroma of spices and natural colors in food adds to the appetite of millions. Saffron and other spices were often used to provide a rich yellow color to various foods. Butter has been colored yellow as far back as the 1300's. Traditionally Indian sub-continent is rich in producing species of various types for adding color, taste and smell. 
(Read more http://homecooking.about.com/od/foodhistory/a/foodcolorhistry.htm ; June 8, 2012
http://voices.yahoo.com/how-food-color-affects-taste-1862560.html ; June 8, 2012
http://www.allposters.com/-st/Food-Beverage-Color-Photography-Posters_c52119_.htm ; June 8, 2012 )