Color can create identity

The use of color in trade marks, products and corporate images is widespread. It sometimes supersedes other psychological affects (such as- Coca-Cola Red being used for cooling drink). Other uses of identity are pipe coding, seasonal colors.

Plates12 Color and Product Identity

Each product has created its own identity (plates 12) based on color combination and stylization of the brand name. Because of the identity the product would appear clearly against other similar product group. Coca Cola ‘Red’, Pepsi ‘Blue’ multicolor Google letters, etc have established their identity in the global market. Artists through ages have similarly created their own style and choice of color palette (plates 13) that would separate them from other during the same period.

During the Impressionism Period (1870s-1880s) under the same style tried to create their own identity through use of color palettes and use of brush strokes (plates 13).

Plate 13 A Van Gogh	13 B Claude Monet	13 C Augusta Renoir

(Source:http://www.google.co.in/search?hl=en&q=impressionism&bav=on.2,or.r_gc.r_pw.r_qf.,cf.osb&biw=1350&bih=559&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=78HQT_HQIYXyrQfEw_yYDA ; June 7, 2012)
Van Gogh (plate13 A) use of intense color against darker color with ‘stabbing’ brush strokes has created his identity. Similarly Monet’s Water Lily is characteristically his style that remained unique among other Impressionist painters. Renoir’s softer tonal hues with higher intensity colors are typical of his style. Each of the painters are from the Impressionist movement, however each one has established his own style because of the choice of color palette.