it can make object appear light or heavier in packaging design, where the illusion of lightness is desired and in display for apparel or home product. Interestingly there are colors in certain combinations they appear light or heavy in weight. In the field of art and design artists have successfully applied illusion of heaviness and lightness in weight.
Plate6 A Paul Cezanne
6 B Dark Nail Polish
6 C Darker hues are heavier
Plate7 A Darker Hue
7 B Lighter Hue
7 C Brown Box 7 C Ice Blue transparent color
The above products with different hues certainly appear heavier or lighter in weight. Between the box- A and box-B (plate7), A appears heavier in weight. Some of the colors appear heavier than other colors. Usually the darker hues appear heavier compare to lighter hues. Paul Cézanne’s painting (plate6 A) has lighter hues against darker background hues. The darker hues certainly appear heavier compare to the lighter hues of the body color of the female figures. Similarly the darker color nail-polish appears heavier in contrast to the skin color. The wools (plate6 C) are having different color. It appears the darker colors. Black appears the heaviest compare to other colors. Thus color may create illusion of weight.
