Module 8: "Psychological Perception of Color"
  Lecture 21: "Introduction- Meaning of Color"
 

Color has multifaceted meanings. Indian subcontinent is known for its fondness of colors. Historically the subcontinent has always shown its great admiration and fondness towards color in every spectrum of livelihood. For other people who are not associated with the cultural heritage of the subcontinent may not realize the social value of color’s role in the society. The subcontinent is a place of multi-ethnic and multi-cultural caldron. The land has embraced such social milieu for thousands of years. Color is a way of livelihood in essence, has been a large part of the Indian consciousness.

Plate1 Flowers in Indian Celebration

From the deep orange marigold flowers (Genda) that adorn almost every celebration to the deep hues of red that decorates the bride on her most important day. The color and social events have become synonymous with the ethos of the society through the expression of faith and beliefs. The tremendous diversity is key to the ancient tradition of Indian culture is perhaps the only common thread that ties its people together. It is almost impossible to appreciate or understand the common thread that is binding the society with so much of diversity. 

In a country as diverse and culturally vibrant as India, it is perhaps the common, simple expressions of color that hold together the multitudes of outlooks, lifestyles, and traditions. The symbolism of color stands out and controls every aspect of life in India, be it religion, politics, festivals, or celebrations. In Indian subcontinent from the north, south, west, or east, color and culture go hand in hand.

(Read more: http://www.sensationalcolor.com/color-messages-meanings/color-around-the-globe/india-a-country-of-symbolic-colors.html ; June 6, 2012)

Meaning of Color could be experienced in various ways which may vary from person to person, culture to culture and tradition to tradition.  Color has attributes- cool, hot/ warm, bright, dull, etc. In true sense there is no color that is cold or hot (Physically), it is our feeling- warm and cool colors application by analogy to feelings.

Color has many meanings, which varies in great diversity. How color behaves in relation to other colors and shapes is a complex area of color theory. Combination of colors could be from pure arrangement of colors to symbols and metaphors. Following are related to color’s attribute that we perceive-