Aesthetics in Art & Design

While we discuss about the role of color in ‘art and design’ we need to understand the outcome of color’s appearance related to aesthetics. Design is closely associated to aesthetics. Design profession understands if the products are created for human consumption, the role of aesthetics becomes a nature choice. Therefore, every Industrial Designer has to closely understand the association of aesthetics in various forms. Hence, it is imperative that we discuss the application of aesthetics in Industrial Design.

 Youri Borev*, a Russian Philosopher’s statement on aesthetics in art and is significant- “Aesthetics is that branch of knowledge which deals with historically determined essence of human values, their creation, perception, appreciation, and assimilation.” Therefore, color may be experienced through human values and their manifestations. The meaning of color is perhaps the most challenging area of research that involves aesthetics, sociology, social anthropology, psychology, literature and philosophy. Hence, the evolution of color’s role in society is one of the most intriguing subjects.

(*Youri Borev, Aesthetics, Moscow, Progress Publication, 1981)