|  | Not  to be swallowed up by forces of  society used to  be a problem of gemeinschaft based societies where ascriptive identity was of  decisive importance. But ever since the European Enlightenment of the  eighteenth century, liberation was sought from all the ties—in politics,  religion, economics and morality to permit the natural original virtue of man  to emerge which is equal in everyone. But the problem with the concept of  equality is that if all are equal what happens of individuality? One does not  want to be just one among many. While the eighteenth century Enlightenment gave  us equality, the fate of nineteenth century is the quest for individuality. The  process involves the resistance of the individual to being leveled and  swallowed up in the social technological mechanism. So what are the adaptations  that the individual makes to the forces that lie outside it?
 Simmel argues  that the mental life of the metropolitan person develops an intellectualist  character. It goes about making rational decision—efficiency oriented taking  stock of a situation through reason. According to Simmel this intellectualist  quality is best signified by two things: money and the watch. Money, Simmel points out, is concerned with what is  common to all things. In other words, between two very dissimilar things what  is comparable is their price. Exchange of goods gave way to money. The introduction  of a third element of measurement led to the rise of money. So now the value of  two commodities in exchange is measured in terms of some other commodities  which is held to be precious—be it gold, silver, shell,  leather or money. It is  something which in itself has no value but it assumes a pure function i.e.,  pure symbol of value. |