The concept of maya is a cardinal concept of the Vedanta. Vivekananda too uses this concept to answer the queries left behind by the essential nature of man. As Vivekananda vehemently urged that essentially man is divine, the Atman, which is none other than Brahman himself, it could be asked why then divinity is not known to man? If nothing but Brahman exists in the universe, only he being the only truth, how come that the reality of this Brahman remains unnoticed? Vedic thinkers had answered these queries that this unawareness is due to the veil that Maya has created. It is because of Maya that has concealed the reality and makes us take those things as real which are mere illusions. Later, Vedantists like Shankaracharya and Ramanuja had given the illusion of snake in rope to illustrate their point. A man sees a rope in dark and mistakes it to be snake. Only by inspecting a little closer that he realizes his mistake that it is not snake, but rope. Snake is superimposed on the rope and is only an illusion, and not reality. The world is similarly an illusion and Maya has created this illusion by concealing the true reality of the world which is none other than Brahman.