Module 3 : Art & Aesthetics in Design
  Lecture 6 : What is Aesthetics; ‘Cognition and Laws of Beauty’; What is Neuroesthetics
 

What is Neuroesthetics?

“Neuroesthetics (or neuroaesthetics) is a relatively recent sub-discipline of empirical aesthetics. Empirical aesthetics takes a scientific approach to the study of aesthetic perceptions of art and music. Neuroesthetics received its formal definition in 2002 as the scientific study of the neural bases for the contemplation and creation of a work of art. Neuroesthetics uses neuroscience to explain and understand the aesthetic experiences at the neurological level. The topic attracts scholars from many disciplines including neuroscientists, art historians, artists, and psychologists.”
(Ref. read more http://en.wikipedia.org/wiki/Neuroesthetics; December 7, 2012)

Cognition and the Laws of Beauty (plate2) is a continuous process. The perception, through cognitive faulty, is a continuous process of evaluation, perfecting and again revaluating. Therefore, appreciation of aesthetic beauty is never ending and constantly changing to invent again.

Plate2. Cognition & Laws of Beauty

Aesthetics deals with-

  1. Nature of aesthetic perception, and form in art and life;
  2. Principles of man’s aesthetic approach to the world;
  3. Philosophy of the aesthetics;
  4. Essence and laws of art, etc.