Module 3 : Art & Aesthetics in Design
  Lecture 6 : What is Aesthetics; ‘Cognition and Laws of Beauty’; What is Neuroesthetics
 

What is Aesthetics?

“Aesthetics is that branch of knowledge which deals with historically determined essence of human values, their creation, perception, appreciation, and assimilation.”
                                                                                     - YouriBorev (Russian Philosopher)

Aesthetic is a relative experience, which varies from person to person. Human behaviour based on tradition, culture, environment and habits greatly influence aesthetic perceptions. Each culture views things in respect to societal values and perceptions. Such attributes are interwoven in the overall concept of beauty or aesthetics. It is proved that like societal values, aesthetic appeal and perception keeps changing along with time. Indian traditional practices have been strongly influenced during the last two decades.

Plate 1A Medieval Architecture
(16th C Architecture, India)
1B 19th C Architecture, India
 
1C 20th C Architecture, India
 

(Source:1A https://www.google.co.in/#hl=en&tbo=d&sclient=psyab&q=medieval+architecture+in+india
&oq=Medieval+Architecture&gs_l=hp.1.1.0l4.7991.30719.0.33100.23.15.0.8.8.0.183.1903.0j15.15.0.les
%3B..0.0...1c.1.axHBSQgaSE&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&fp=7945610206cdf668&bpcl=39650
382&biw=1006&bih=605
; Dec. 6, 2012
1B https://www.google.co.in/search?hl=en&q=19th+century+architecture+in+india&bav=on.2,or.r_gc.r_p
w.r_qf.&bpcl=39650382&biw=1006&bih=605&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei
=VG3AUJ_dFpG3rAf3h4C4BQ
; Dec.6, 2012