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Dots
Dot, Point and Line each one has its distinct characteristic and functions. Point is used for very specific purpose-
Single dot (plate 5A) may attract attention depending on its color compare to other neighbouring colors. A dot may be used as non-verbal communication medium. Single dot inside a circle (plate 5B) attracts maximum attention- Bull’s Eye. Number of points may lead to creating lines/ path (plate 5C). A dot can give map direction (plate 5D). The position of organized dots can indicate shapes (plate 5E). The dense or spread points/ dots can create varied visual effect. Similarly, the combination of the above elements (Space, form, line, shape, size, position, texture and color) in proportion constitutes backbone of visual aesthetic quality. The desired aesthetic quality is produced through the measured balance of space, form, shape, curve, choice of color, etc. Ratios and Proportions are considered the basic elements of aesthetics expression in visual art form (art and architecture). Ratios and proportions basically relates to the visual experience that remains with the analysis of the form, texture, size, etc. Naturally, art helps to understand such properties in packaging design (outer shell of a product- design of a telephone set, mobile, etc.) of a product.
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