Unconscious awareness can become the driving force towards creative idea. Thinking about alternative concepts; however, it has to have a good reason why not. Other related words are: creativity, creativeness, formativeness, innovation, inventiveness, originality, productivity, craftsmanship, authorship, creatorship There are many aspects to creativity, but one definition would include the ability to take existing objects and combine them in different ways for new purposes. For example, Johannes G. zur Laden zum Gutenberg (1400- 1468 AD), a German goldsmith and printer in 1450 AD had invented movable type letter printing-block inspired by the wine press and the die/punch and produced a printing press. The squeezing technique for making wine by using punch was known for long in Europe but using the same principle, Gutenberg invented a revolutionary method in printing technology. Thus, a simple definition of creativity is the action of combining previously uncombined elements. It is extremely rare to find something is invented, which has no previous reference to anything. From art, music, and invention to household chores, this is part of the nature of being creative. Another way of looking at creativity is as playing with the way things are interrelated. Creativity is the ability to generate novel and useful ideas and solutions to everyday problems and challenges. Creative pursuit heavily depends on ones ability in imaginations. Creativity involves the translation of our unique gifts, talents, and vision into an external reality that is new and useful. We must keep in mind that creativity takes place unavoidably inside our own personal, social, and cultural boundaries. If creativity is associated with a specific sets of values, meanings, beliefs and symbols, the more our creativity would have less flexibility and would have limited choices; the more we define our creativity by focusing on how values, meanings, beliefs and symbols are formed, the greater the chance that our creativity will become less restricted.