Module 1 : What is Designn
  Lecture 2 : Design Philosophy; Creativity and Innovation in Design; How Creative Idea Happens?
 

Understanding Design Philosophy throws many interpretations. It is realized by mankind by many hues through their life style. The term ‘design’ is applied in many fields- social design, designing strategy, circuit design, designing road, furniture design, etc. It evolves around human ethos, sentiments, culture, tradition, etc. Design evolves number of interpretations. Design identifies concept, innovation, characteristics of a group of people reflecting their aspirations. It reflects manifestation of the culture. Design involves creativity, logical thinking, skill and social awareness. Spanish Straw Hat (plate B1A), African Mask (plate 1B), Hopi Indian Pottery and Indian Glass Bangle (plate 1D) each product reflects their culture, tradition, ethos and manifestation of their society. Each product reflects the essential essence of design philosophy.

http://upload.wikimedia.org/wikipedia/commons/thumb/1/1a/M-T4.jpg/166px-M-T4.jpg
https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQNVL0gQKJ6O7eQKXnmNfmVq_tib0B6fjN7mUPnKbRfrQoXKZU-cw
Plate 2 Barajas Airport, Madrid, Spain
(Source: https://www.google.co.in/search?hl=en&sugexp=les%3B&tok=gLeXcgkiqrXyX_pR29i3UA&cp=
23&gs_id=38&xhr=t&q=barajas+airport+madrid+spain&bav=on.2,or.r_gc.r_pw.r_qf.&bpcl=38897761&biw
=1350&bih=573&um=1&ie=UTF8&tbm=isch&source=og&sa=N&tab=wi&ei=IgWvUPXCI4TirAerlYCABw
Nov. 23, 2012)

Read more: http://en.wikipedia.org/wiki/Design#Philosophies_and_studies_of_design ; Nov. 22, 2012)

Barajas Airport in Madrid (plate 2) is perhaps a fit example to site the essence of design. Is it art, design or engineering? It is hard to separate from each other. In such condition how does one evolve a definition? Barajas Airport is synthesis of all three that reflects- aesthetics, functional elements, comfort and stability. True design has to maintain the balance between every element so that it gives a sense of fulfillment. The definition brings out the essence of work and associates with human aspiration. It brings out a sense of belonging. Design is a profession that revolves around human beings faces enormous complexity in understanding the emotional content. Therefore, identifying one single definition for design is extremely difficult. The spirit of design philosophy evolves guiding principles that dictate how a designer approaches his/her practice.