Module 5 : Modern Art and Design
  Lecture 14 : Minimalist Home Appliances, Rococo Design, Conclusion
 

(Source: plate 14A http://www.google.co.in/search?um=1&hl=en&tbo=d&biw=1342&bih=542&noj=1&t
bm=isch&spell=1&q=Rococo+cooking+ware+design&sa=X&ei=lwXfUK7mIY3trQfsx4HoCw&ved=0CFUQ
BSgA
; December 18, 2012
Plate 14B to 14D http://www.google.co.in/search?um=1&hl=en&tbo=d&biw=1342&bih=542&noj=1&tbm
=isch&spell=1&q=minimalist+cooking+ware+design&sa=X&ei=6QPfUKzgF42PrgeA8IHQDA&ved=0CFU
QBSgA
; December 18, 2012)

The theory of Neoplastic Art had its merit in art that had continuity from the earlier art movements. However, the Industrial Design of 20th century quickly adopted the same style because of the mass-production point of view. The new style of Minimalism totally abandoned the earlier decorative style (plate 15A Rococo and Baroque). Because of the over-burdened decorative motifs of the earlier style reached to its saturation and the new aesthetic beauty of straight line became the language of Industrial Design. Hence, adoption of Minimalistic style became quite convenient and appropriate for the 20th C Industrial Design. One needs to realize nature does not produce anything in ‘straight line’. Introduction of straight line in design is a man-made style that is closely associated with economic benefits.

Thus Minimalism has become strong tool for efficient, effective profitable manufacturing process (plate 15B-15C). It is time for us to think if proper synthesis of decorative quality with minimalistic principle could create a richer quality of design (Classical style). Do we need to revisit and think a new course of creative design through a balanced synthesis of elements of line, form and color? Along with the minimalist product designs the ambience has also changed drastically from the earlier style. Minimalist kitchen design (plate 15D) reflected the same spirit of simplicity in form and color application. Minimalist product design thus has inspired and led to Modular Design concept (plate 15D). Corporate office designs have created new style of office environment based on such modular design concepts.
(Ref. http://en.wikipedia.org/wiki/De_Stijl on Oct. 08, 2012)

Rococo Design

http://t3.gstatic.com/images?q=tbn:ANd9GcQ_uJLUt8JP71pudxR1io8jD7nts0YOzVUKym91D87xi0l2tONX
http://t2.gstatic.com/images?q=tbn:ANd9GcRqYzl3Zm-nY6ogJjmj0__BR74hc9VoM_KQxkM6pQj3CpXyXDx7
http://t1.gstatic.com/images?q=tbn:ANd9GcT5NnasNeXeUccCXhODLWxE-ObvVD5yAo4mCzezFISP72AIesuYIQ
16A Rococo Ceramic ware    
 16B Rococo Study Room  
16C Dining Room