Design, Paradigm & Science of Design

Plate 2A Growth and Form	2B Golden Rectangle

(Source : http://www.google.co.in/search?hl=en&q=D%E2%80%99Arcy+Wentworth+Thompson
&bav=on.2,or.r_gc.r_pw.r_qf.,cf.osb&biw=1328&bih=574&um=1&ie=UTF-8&tbm=isch&
source=og&sa=N&tab=wi&ei=ajYOUNnvMsHsrAeXwIGYAg ; July 24, 2012)

D’Arcy Wentworth Thompson’s theory and application created the basic foundation of Science of Design. Deriving from nature’s phenomenon Thompson established a rational argument on ‘growth’ and its ‘form’ (plate 2A). The Golden Rectangle (plate 2B) is based on ‘...growth to be so uniform and constant in all the parts as to keep the whole shape unchanged’. The ‘form’ remains constant in proportion to the ‘growth’. In the modern design profession product design has to depend on such rationalization in order to achieve standardization and quality control. Typical work methods of such modern teams will be discussed later on. For comparison, we start by taking a brief historical look at the traditional, not wholly conscious ways of designing and developing artifacts.

Logic of Natural Development

In the history of living beings and their survival shows that man has perhaps the most adoptability compare to other living beings. Mankind always tried to adopt and adjust in new environment. All other livings go through a slow process of adopting the new environment. They survive in a very fragile yet stable condition. Hence, once the chain is broken it becomes difficult for the other living beings to adopt the new situation. It takes years to adopt the new condition. However, there is no guarantee that the same species would return in its same condition.  Thus, mankind has proved their adoptable ability in every new condition.