This format is similar to register to register transfer. The difference is in MOD field.
For register to register, MOD = 11
For register to/from memory with no displacement, MOD = 00.
When MOD= 0 0, the r/m fields indicates the address to memory location.
As for example r/m = 1 1 1 indicates ( BX)
The instruction
1 0 0 0 1 0 1 0 0 0 0 0 0 1 1 1 indicates the instruction MOV AX, [BX]
In hexadecimal, the instruction is 
Here the data is present in a memory location in DS whose offset address is in BX . The effective address of the data is given as 