| Module Name | Download |
|---|---|
| noc19_mg12_Assignment1 | noc19_mg12_Assignment1 |
| noc19_mg12_Assignment10 | noc19_mg12_Assignment10 |
| noc19_mg12_Assignment11 | noc19_mg12_Assignment11 |
| noc19_mg12_Assignment12 | noc19_mg12_Assignment12 |
| noc19_mg12_Assignment13 | noc19_mg12_Assignment13 |
| noc19_mg12_Assignment2 | noc19_mg12_Assignment2 |
| noc19_mg12_Assignment3 | noc19_mg12_Assignment3 |
| noc19_mg12_Assignment4 | noc19_mg12_Assignment4 |
| noc19_mg12_Assignment5 | noc19_mg12_Assignment5 |
| noc19_mg12_Assignment6 | noc19_mg12_Assignment6 |
| noc19_mg12_Assignment7 | noc19_mg12_Assignment7 |
| noc19_mg12_Assignment8 | noc19_mg12_Assignment8 |
| noc19_mg12_Assignment9 | noc19_mg12_Assignment9 |
| Sl.No | Chapter Name | MP4 Download |
|---|---|---|
| 1 | Introduction to Marketing Research- I | Download |
| 2 | Introduction to Marketing Research - II | Download |
| 3 | Marketing Research Process - I | Download |
| 4 | Marketing Research Process - II | Download |
| 5 | Marketing Research Process - III | Download |
| 6 | Marketing Research Process - IV | Download |
| 7 | Hypothesis and Research Question - I (with real life example) | Download |
| 8 | Hypothesis and Research Question - II (with real life example) | Download |
| 9 | Hypothesis Development - I (with a real life case) | Download |
| 10 | Hypothesis Development - II (with a real life case) | Download |
| 11 | Research Design - I | Download |
| 12 | Research Design - II | Download |
| 13 | Research Design - III | Download |
| 14 | Research Design - IV | Download |
| 15 | Research Design - V | Download |
| 16 | Research Design - VI | Download |
| 17 | Data Purification and handling - I | Download |
| 18 | Data Purification and handling - II | Download |
| 19 | Data Purification and handling - III | Download |
| 20 | Data Purification and handling - IV | Download |
| 21 | Power of a Test & Sample Size Calculation (Problem solving) | Download |
| 22 | Sample Size Calculation & Hypothesis Testing (Problem solving) | Download |
| 23 | Hypothesis Testing - I (Problem solving) | Download |
| 24 | Hypothesis Testing - II (Problem solving) | Download |
| 25 | Non-Parametric Test - I | Download |
| 26 | Non-Parametric Test - II | Download |
| 27 | Non-Parametric Test - III | Download |
| 28 | Non-Parametric Test - IV | Download |
| 29 | Non-Parametric Test - V | Download |
| 30 | Non-Parametric Test - VI | Download |
| 31 | Non-Parametric Test - VII | Download |
| 32 | Non-Parametric Test - VIII | Download |
| 33 | Introduction to ANOVA & ANCOVA | Download |
| 34 | Conducting one-way ANOVA | Download |
| 35 | Solving n-way ANOVA - I | Download |
| 36 | Solving n-way ANOVA - II | Download |
| 37 | N-way ANOVA & MANOVA in SPSS | Download |
| 38 | MANOVA & ANCOVA in SPSS | Download |
| 39 | ANCOVA in SPSS | Download |
| 40 | ANCOVA & MANCOVA in SPSS | Download |
| 41 | Covariance & Correlation | Download |
| 42 | Correlation in SPSS | Download |
| 43 | Partial & Multiple Correlation | Download |
| 44 | Simple Regression Analysis in SPSS | Download |
| 45 | Multiple Regression Analysis in SPSS - I | Download |
| 46 | Multiple Regression Analysis in SPSS - II | Download |
| 47 | Stepwise Regression & Hierarchical Regression | Download |
| 48 | Hierarchical Regression & Dummy Variable Regression | Download |
| 49 | Logistic Regression Analysis | Download |
| 50 | Discriminant Analysis in SPSS | Download |
| 51 | Factor Analysis in SPSS - I | Download |
| 52 | Factor Analysis in SPSS - II | Download |
| 53 | Exploratory Factor Analysis in SPSS | Download |
| 54 | Confirmatory Factor Analysis in SPSS - I | Download |
| 55 | Confirmatory Factor Analysis in SPSS - II | Download |
| 56 | Confirmatory Factor Analysis in SPSS - III | Download |
| 57 | Structural Equation Modelling in SPSS | Download |
| 58 | Mediation & Moderation Analysis in SPSS | Download |
| 59 | Cluster Analysis in Practice - I | Download |
| 60 | Cluster Analysis in Practice - II | Download |
| Sl.No | Chapter Name | English |
|---|---|---|
| 1 | Introduction to Marketing Research- I | Download Verified |
| 2 | Introduction to Marketing Research - II | Download Verified |
| 3 | Marketing Research Process - I | Download Verified |
| 4 | Marketing Research Process - II | Download Verified |
| 5 | Marketing Research Process - III | Download Verified |
| 6 | Marketing Research Process - IV | Download Verified |
| 7 | Hypothesis and Research Question - I (with real life example) | Download Verified |
| 8 | Hypothesis and Research Question - II (with real life example) | Download Verified |
| 9 | Hypothesis Development - I (with a real life case) | Download Verified |
| 10 | Hypothesis Development - II (with a real life case) | Download Verified |
| 11 | Research Design - I | Download Verified |
| 12 | Research Design - II | Download Verified |
| 13 | Research Design - III | Download Verified |
| 14 | Research Design - IV | Download Verified |
| 15 | Research Design - V | Download Verified |
| 16 | Research Design - VI | Download Verified |
| 17 | Data Purification and handling - I | Download Verified |
| 18 | Data Purification and handling - II | Download Verified |
| 19 | Data Purification and handling - III | Download Verified |
| 20 | Data Purification and handling - IV | Download Verified |
| 21 | Power of a Test & Sample Size Calculation (Problem solving) | Download Verified |
| 22 | Sample Size Calculation & Hypothesis Testing (Problem solving) | Download Verified |
| 23 | Hypothesis Testing - I (Problem solving) | Download Verified |
| 24 | Hypothesis Testing - II (Problem solving) | Download Verified |
| 25 | Non-Parametric Test - I | Download Verified |
| 26 | Non-Parametric Test - II | Download Verified |
| 27 | Non-Parametric Test - III | Download Verified |
| 28 | Non-Parametric Test - IV | Download Verified |
| 29 | Non-Parametric Test - V | Download Verified |
| 30 | Non-Parametric Test - VI | Download Verified |
| 31 | Non-Parametric Test - VII | Download Verified |
| 32 | Non-Parametric Test - VIII | Download Verified |
| 33 | Introduction to ANOVA & ANCOVA | Download Verified |
| 34 | Conducting one-way ANOVA | Download Verified |
| 35 | Solving n-way ANOVA - I | Download Verified |
| 36 | Solving n-way ANOVA - II | Download Verified |
| 37 | N-way ANOVA & MANOVA in SPSS | Download Verified |
| 38 | MANOVA & ANCOVA in SPSS | Download Verified |
| 39 | ANCOVA in SPSS | Download Verified |
| 40 | ANCOVA & MANCOVA in SPSS | Download Verified |
| 41 | Covariance & Correlation | Download Verified |
| 42 | Correlation in SPSS | Download Verified |
| 43 | Partial & Multiple Correlation | Download Verified |
| 44 | Simple Regression Analysis in SPSS | Download Verified |
| 45 | Multiple Regression Analysis in SPSS - I | Download Verified |
| 46 | Multiple Regression Analysis in SPSS - II | Download Verified |
| 47 | Stepwise Regression & Hierarchical Regression | Download Verified |
| 48 | Hierarchical Regression & Dummy Variable Regression | Download Verified |
| 49 | Logistic Regression Analysis | Download Verified |
| 50 | Discriminant Analysis in SPSS | Download Verified |
| 51 | Factor Analysis in SPSS - I | Download Verified |
| 52 | Factor Analysis in SPSS - II | Download Verified |
| 53 | Exploratory Factor Analysis in SPSS | Download Verified |
| 54 | Confirmatory Factor Analysis in SPSS - I | Download Verified |
| 55 | Confirmatory Factor Analysis in SPSS - II | Download Verified |
| 56 | Confirmatory Factor Analysis in SPSS - III | Download Verified |
| 57 | Structural Equation Modelling in SPSS | Download Verified |
| 58 | Mediation & Moderation Analysis in SPSS | Download Verified |
| 59 | Cluster Analysis in Practice - I | Download Verified |
| 60 | Cluster Analysis in Practice - II | Download Verified |
| Sl.No | Language | Book link |
|---|---|---|
| 1 | English | Download |
| 2 | Bengali | Not Available |
| 3 | Gujarati | Not Available |
| 4 | Hindi | Not Available |
| 5 | Kannada | Not Available |
| 6 | Malayalam | Not Available |
| 7 | Marathi | Not Available |
| 8 | Tamil | Not Available |
| 9 | Telugu | Not Available |