| Module Name | Download |
|---|---|
| noc19_mg48_assessment_id_Week_0 | noc19_mg48_assessment_id_Week_0 |
| noc19_mg48_assessment_id_Week_1 | noc19_mg48_assessment_id_Week_1 |
| noc19_mg48_assessment_id_Week_2 | noc19_mg48_assessment_id_Week_2 |
| noc19_mg48_assessment_id_Week_3 | noc19_mg48_assessment_id_Week_3 |
| noc19_mg48_assessment_id_Week_4 | noc19_mg48_assessment_id_Week_4 |
| noc19_mg48_assessment_id_Week_5 | noc19_mg48_assessment_id_Week_5 |
| noc19_mg48_assessment_id_Week_6 | noc19_mg48_assessment_id_Week_6 |
| noc19_mg48_assessment_id_Week_7 | noc19_mg48_assessment_id_Week_7 |
| Sl.No | Chapter Name | MP4 Download |
|---|---|---|
| 1 | Defining Marketing | Download |
| 2 | Core Concepts in Marketing | Download |
| 3 | Case Studies | Download |
| 4 | Marketing of Services | Download |
| 5 | Evolution of Marketing | Download |
| 6 | Contemporary Issues in Modern Marketing Practices | Download |
| 7 | Introduction to Competitor Analysis | Download |
| 8 | Marketing Objectives | Download |
| 9 | Strategy and Core Competency | Download |
| 10 | PESTEL Framework | Download |
| 11 | Competitive Analysis | Download |
| 12 | Case Study | Download |
| 13 | Introduction To Marketing Information System | Download |
| 14 | Components of a Marketing Information System | Download |
| 15 | Marketing Research Process | Download |
| 16 | MDP and MRP | Download |
| 17 | Exploratory Research | Download |
| 18 | Exploratory Research - Continued | Download |
| 19 | Causal Research | Download |
| 20 | Measurment and Scaling | Download |
| 21 | Questionnaire and Sampling | Download |
| 22 | Sampling Techniques | Download |
| 23 | Data Collection, Preparation and Analysis | Download |
| 24 | Multivariate Data Analysis | Download |
| 25 | Introduction to Consumer Behviour and Need Recognition | Download |
| 26 | Information Search | Download |
| 27 | Socio-Cultural Influences on the Consumer Buying Process | Download |
| 28 | Psychological Influences on Consumer Buying Process | Download |
| 29 | Evaluation of Alternatives | Download |
| 30 | Purchase and Post Purchase Evaluation | Download |
| 31 | Service Consumption | Download |
| 32 | Structural Models of Attitude | Download |
| 33 | Industrial Buyer Behaviour I | Download |
| 34 | Industrial Buyer Behaviour II | Download |
| 35 | Industrial Marketing Program and Buying Process | Download |
| 36 | Three Dimension of Industrial Buyer Behaviour | Download |
| 37 | Consumer Decision-Making Process Revisited | Download |
| 38 | Identifying and Choosing Oppurtunities | Download |
| 39 | Market Segmentation | Download |
| 40 | Market Segmentation - II | Download |
| 41 | Segmentation and Targeting | Download |
| 42 | Segmentationa and Post Segmentation Strategies | Download |
| 43 | Introduction to Marketing Strategy | Download |
| 44 | Positioning | Download |
| 45 | Segmentation and Targeting in B2B Market | Download |
| 46 | Crafting the Positioning and Branding Effectively | Download |
| Sl.No | Chapter Name | English |
|---|---|---|
| 1 | Defining Marketing | Download Verified |
| 2 | Core Concepts in Marketing | Download Verified |
| 3 | Case Studies | Download Verified |
| 4 | Marketing of Services | Download Verified |
| 5 | Evolution of Marketing | Download Verified |
| 6 | Contemporary Issues in Modern Marketing Practices | Download Verified |
| 7 | Introduction to Competitor Analysis | Download Verified |
| 8 | Marketing Objectives | Download Verified |
| 9 | Strategy and Core Competency | Download Verified |
| 10 | PESTEL Framework | Download Verified |
| 11 | Competitive Analysis | Download Verified |
| 12 | Case Study | Download Verified |
| 13 | Introduction To Marketing Information System | Download Verified |
| 14 | Components of a Marketing Information System | Download Verified |
| 15 | Marketing Research Process | Download Verified |
| 16 | MDP and MRP | Download Verified |
| 17 | Exploratory Research | Download Verified |
| 18 | Exploratory Research - Continued | Download Verified |
| 19 | Causal Research | Download Verified |
| 20 | Measurment and Scaling | Download Verified |
| 21 | Questionnaire and Sampling | Download Verified |
| 22 | Sampling Techniques | Download Verified |
| 23 | Data Collection, Preparation and Analysis | Download Verified |
| 24 | Multivariate Data Analysis | Download Verified |
| 25 | Introduction to Consumer Behviour and Need Recognition | Download Verified |
| 26 | Information Search | Download Verified |
| 27 | Socio-Cultural Influences on the Consumer Buying Process | Download Verified |
| 28 | Psychological Influences on Consumer Buying Process | Download Verified |
| 29 | Evaluation of Alternatives | Download Verified |
| 30 | Purchase and Post Purchase Evaluation | Download Verified |
| 31 | Service Consumption | Download Verified |
| 32 | Structural Models of Attitude | Download Verified |
| 33 | Industrial Buyer Behaviour I | Download Verified |
| 34 | Industrial Buyer Behaviour II | Download Verified |
| 35 | Industrial Marketing Program and Buying Process | Download Verified |
| 36 | Three Dimension of Industrial Buyer Behaviour | Download Verified |
| 37 | Consumer Decision-Making Process Revisited | Download Verified |
| 38 | Identifying and Choosing Oppurtunities | Download Verified |
| 39 | Market Segmentation | Download Verified |
| 40 | Market Segmentation - II | Download Verified |
| 41 | Segmentation and Targeting | Download Verified |
| 42 | Segmentationa and Post Segmentation Strategies | Download Verified |
| 43 | Introduction to Marketing Strategy | Download Verified |
| 44 | Positioning | Download Verified |
| 45 | Segmentation and Targeting in B2B Market | Download Verified |
| 46 | Crafting the Positioning and Branding Effectively | Download Verified |
| Sl.No | Chapter Name | Hindi |
|---|---|---|
| 1 | Defining Marketing | Download |
| 2 | Core Concepts in Marketing | Download |
| 3 | Case Studies | Download |
| 4 | Marketing of Services | Download |
| 5 | Evolution of Marketing | Download |
| 6 | Contemporary Issues in Modern Marketing Practices | Download |
| 7 | Introduction to Competitor Analysis | Download |
| 8 | Marketing Objectives | Download |
| 9 | Strategy and Core Competency | Download |
| 10 | PESTEL Framework | Download |
| 11 | Competitive Analysis | Download |
| 12 | Case Study | Download |
| 13 | Introduction To Marketing Information System | Download |
| 14 | Components of a Marketing Information System | Download |
| 15 | Marketing Research Process | Download |
| 16 | MDP and MRP | Download |
| 17 | Exploratory Research | Download |
| 18 | Exploratory Research - Continued | Download |
| 19 | Causal Research | Download |
| 20 | Measurment and Scaling | Download |
| 21 | Questionnaire and Sampling | Download |
| 22 | Sampling Techniques | Download |
| 23 | Data Collection, Preparation and Analysis | Download |
| 24 | Multivariate Data Analysis | Download |
| 25 | Introduction to Consumer Behviour and Need Recognition | Download |
| 26 | Information Search | Download |
| 27 | Socio-Cultural Influences on the Consumer Buying Process | Download |
| 28 | Psychological Influences on Consumer Buying Process | Download |
| 29 | Evaluation of Alternatives | Download |
| 30 | Purchase and Post Purchase Evaluation | Download |
| 31 | Service Consumption | Download |
| 32 | Structural Models of Attitude | Download |
| 33 | Industrial Buyer Behaviour I | Download |
| 34 | Industrial Buyer Behaviour II | Download |
| 35 | Industrial Marketing Program and Buying Process | Download |
| 36 | Three Dimension of Industrial Buyer Behaviour | Download |
| 37 | Consumer Decision-Making Process Revisited | Download |
| 38 | Identifying and Choosing Oppurtunities | Download |
| 39 | Market Segmentation | Download |
| 40 | Market Segmentation - II | Download |
| 41 | Segmentation and Targeting | Download |
| 42 | Segmentationa and Post Segmentation Strategies | Download |
| 43 | Introduction to Marketing Strategy | Download |
| 44 | Positioning | Download |
| 45 | Segmentation and Targeting in B2B Market | Download |
| 46 | Crafting the Positioning and Branding Effectively | Download |
| Sl.No | Chapter Name | Tamil |
|---|---|---|
| 1 | Defining Marketing | Download |
| 2 | Core Concepts in Marketing | Download |
| 3 | Case Studies | Download |
| 4 | Marketing of Services | Download |
| 5 | Evolution of Marketing | Download |
| 6 | Contemporary Issues in Modern Marketing Practices | Download |
| 7 | Introduction to Competitor Analysis | Download |
| 8 | Marketing Objectives | Download |
| 9 | Strategy and Core Competency | Download |
| 10 | PESTEL Framework | Download |
| 11 | Competitive Analysis | Download |
| 12 | Case Study | Download |
| 13 | Introduction To Marketing Information System | Download |
| 14 | Components of a Marketing Information System | Download |
| 15 | Marketing Research Process | Download |
| 16 | MDP and MRP | Download |
| 17 | Exploratory Research | Download |
| 18 | Exploratory Research - Continued | Download |
| 19 | Causal Research | Download |
| 20 | Measurment and Scaling | Download |
| 21 | Questionnaire and Sampling | Download |
| 22 | Sampling Techniques | Download |
| 23 | Data Collection, Preparation and Analysis | Download |
| 24 | Multivariate Data Analysis | Download |
| 25 | Introduction to Consumer Behviour and Need Recognition | Download |
| 26 | Information Search | Download |
| 27 | Socio-Cultural Influences on the Consumer Buying Process | Download |
| 28 | Psychological Influences on Consumer Buying Process | Download |
| 29 | Evaluation of Alternatives | Download |
| 30 | Purchase and Post Purchase Evaluation | Download |
| 31 | Service Consumption | Download |
| 32 | Structural Models of Attitude | Download |
| 33 | Industrial Buyer Behaviour I | Download |
| 34 | Industrial Buyer Behaviour II | Download |
| 35 | Industrial Marketing Program and Buying Process | Download |
| 36 | Three Dimension of Industrial Buyer Behaviour | Download |
| 37 | Consumer Decision-Making Process Revisited | Download |
| 38 | Identifying and Choosing Oppurtunities | Download |
| 39 | Market Segmentation | Download |
| 40 | Market Segmentation - II | Download |
| 41 | Segmentation and Targeting | Download |
| 42 | Segmentationa and Post Segmentation Strategies | Download |
| 43 | Introduction to Marketing Strategy | Download |
| 44 | Positioning | Download |
| 45 | Segmentation and Targeting in B2B Market | Download |
| 46 | Crafting the Positioning and Branding Effectively | Download |