its ah visual literacy that we're going to discuss we are literate in many different

ways we can read write but ah expressing our ideas through visual means is also another

kind of literacy that ah we ah are all in all are not very comfortable ah about there

are reasons that sometimes we feel that we need to depend on ah a common intuition or

totally depend on a common world view to communicate through visuals and there is no particular

symbol available nobody is there to ah teach certain thing in a certain ah manner there's

no fixed language or people have different ways of communicating their ideas so in that

way let's just go to the basic and try to decode and simplify always these problems

ah slowly now as children we all doodle and scribble

on wall on ah floor ah or any given surface that is perhaps our natural tendency to ah

keep on scribbling on different surfaces ah but then as we grow older we are told ah and

oriented in a particular order those scribbling those [vocalized-noise] innocent and [vocalized-noise]

effortless doodling are slowly oriented into a bit of formation so we learn by doing different

things we learn how to make a standing line a vertical line ah sleepy line maybe a half

circle of full circle and of course the slanting lines to ah use them as units and slowly we

learn how to form sentences how to form words to begin with so a slanting line another line

from a different order and a horizontal line can make a slanting line or a vertical line

and two half circle can form a b and a half circle in a different direction can't form

a c and that way we go on and on in our learning process

so there is always someone older who takes the charge to orient us ah into writing we

are thought ah handwriting we are also ah to know put formula ah into learning so these

are the way we convert our experience into formula now at this point it's more like that

we forget how to doodle many of us we forget and we do not feel like doodling anymore that

ah comes as meaningless ah scribble for us whereas writing becomes more meaningless in

our formation like if we just put a b c it doesn't mean anything but if you write p o

t it of course give us some meaning and we are happy with that now of course it becomes

ah more convincing it also work as a practical tool but many of us we also ah continue with

both we scribble we doodle we come up him with images we also study from nature we try

to imitate nature and we come up with different complex forms and formations all our life

along with writing there are also people who do not get oriented

they cannot even write but ah those are special cases but there are people who are not just

comfortable with the formula and they just want to depend on experience so it becomes

very difficult to lead a practical life but ah there are different ways of expressing

our ideas that is for sure so who should we consider as a visually literate person that

ah the person who can think visually so you may have one idea of a pot and you write a

three letter p o t u read them together and that gives you the idea of a pot that is one

way of expression you can also imagine a pot because the other pot which is a written pot

that is a generalized it doesn't really tell you ah anything about a particular shape so

you may have a pot in your mind which looks different from any other pots so this is in

your mind in your imagination and the visually literate person he should look like any other

person that like he is not actually made with a special feature but of course with special

talent so he is a person let me just ah consider this person as a visually literate person

and he knows how to imagine how to think visually so this is something that he has in his imagination

and given a brush in his hand he can al[so] also produce an image of a similar kind so

whatever he has in his mind or whatever he has ah thought or conceived he is able to

produce that on paper or on canvasses or any given surface so that makes him a visually

literate one that he can write he cal also produce images

now that is all about visual literacy and we need that visual literacy to make our ideas

more simplified we use it for many different aspects where ah the language is not sufficient

for communication we can think of interesting and new images ah that we do not have a form

and we are the first person to come up with a new form so this is useful and visual references

makes communication convenient ah in many different ways and we express some ideas through

visual image because we consider it is to be the most suitable for our purpose so some

people or maybe the artist the graphic artist the designers they feel that that is the most

suitable way to discuss or express our ideas so it just goes on that way

now as we talk about formula and experience in visual communication or expressing visual

ideas this is very important to understand how we formulate and how we experience from

nature now maybe we are familiar with animals if somebody tells us to make an animal we

just cannot ah write now the question is what is this you have some example to give some

visual example so you can quickly draw a figure that doesn't look like human being but this

is a very simplified thing what like ah this is one comes under this category so this is

not a human figure or bird this is an animal but what if we talk about a particular animal

let's say a donkey and you need to make somebody understand that this is a donkey and it it's

not any other animal but donkey now you can go by the same formula and make

a donkey here but there is no surety that the donkey will look like a donkey what if

somebody reads this as a horse so we need some special observation to make a donkey

look like a donkey now we go for special formula because by experience we may not make observations

that accurately so in that way maybe we are taught in some point of time in our life the

donkey is more cylindrical and dwarfish than a horse so in a donkey ah like the formula

of making a donkey becomes like you have a cylinder here you make another cylinder you

make a face here you have it has different ears and that gives you a satisfactory shape

of a donkey you do it with a lot of confidence so this tells us not look like a donkey so

it's not a cylinder and you know that the cylinder has to be carved out after certain

point so that is our way of creating a donkey and you are happy with this because you know

this particular form looks more like a donkey and it also gives you a normal shape so ah

you can easily ah erase out certain part that are not needed and nobody can make out that

you have used a block for this now this is how we look at things we learn and we make

our learning easier for us so these are certain that are derived from our ah understanding

it's not just observation but understanding that comes handy for it and we have many formulas

like that for example if you ask like somebody to make a bird and you make a shape like this

that may look two dimensional and it may just ah look like a bird but a very decorative

and very ordinary bird whereas if you tell somebody like the they may not make your hand

move in much for confidence to work on the contour

but given the basic format it's much easier to create a bird so you have a support there

and the bird is made once you are thought this formula you may not feel like doing anything

else this so comfortable and convenient that you keep on making birds in a particular way

and every time you try to idealize it's as a bird and this as a donkey so all donkeys

will look like this and all birds will look like this to your understanding so it totally

depends on what we want as visual ah expression so a visual literate visually illiterate person

doesn't go by symbols and formulas always they have a wide range of understanding they

have a wide range of example in front of them in nature and they go with it

so a visually literate person when he decides to ah explore forms in many different ways

and he creates things ah by creating new formula everyday and following it ah he makes some

mark and that's how we get into art and in the next lecture we are going to discuss what

art is and what makes art art what are the different ways of expressions what we can

ah how we can develop ah our own style how we do not ah just follow others formula and

create the formulas of our own and move in the individualistic manner as a modern artists

do